Brian Garrett is a Co-Founder and Managing Director of Crosscut Ventures – a seed-stage fund focused on digital media in Southern California. For his entire career, Brian has been involved in building and funding early-stage technology and media companies. Brian is very active in the local start-up community and currently sits on the Boards of GumGum and Verve Wireless. He is also an advisory board member for the following digital media companies: Jacked, Zannel and Quepasa.com

• 5:30 - 6:00 - A Fly on the Wall: Understanding the Metrics of Early Stage Funding (Panellist)

Dan Gould is VP, Technology at Fox Interactive Media. He previously founded Newroo, a builder machine learning news and targeting tools that was acquired by News Corporation. Previously, Dan founded Corridor, which built the first modern social networking system. He has also worked as a researcher in cell biology at the National Institutes of Health, as a graphics and HCI researcher at the Brown Computer Graphics Lab, and on the first Brain-Computer interface at Cyberkinetics. Dan is also an angel investor and advisor to various startups.

• 5:00 - 5:30 - From A- Z: Idea to Advisors to Angel Funding to Series A (Speaker)

David O. Sacks is the Founder and CEO of Yammer, Inc., a communications tool for enterprises. Yammer.com launched at the TechCrunch 50 conference in September 2008 and won Best In Show. Yammer was originally developed at Geni, Inc., a startup founded by David in June 2006. Geni.com is creating a family tree of the whole world, enabling millions of family members to connect, share, and preserve their lives. Previously, David was the COO of PayPal, helping to lead the company to a successful IPO and $1.5 billion sale to eBay. He also produced the movie "Thank You For Smoking" for which he was nominated for a Golden Globe.

• 9:00 - 9:30 - Morning Keynote Address (Keynote)

Frank Addante, a serial entrepreneur, has a successful entrepreneurial track record. The Rubicon Project is Frank's 6th company. Before the age of 30, Frank started 5 companies, resulting in 1 IPO, 2 acquisitions, 1 failure (we call that one “a learning experience”) and his last venture, StrongMail Systems. Addante lead StrongMail from inception, to an initial cash-flow positive business, to becoming the market leader in less than 4 years, raising over $30 million in venture capital.

• 4:30 - 5:00 - The A-Team: The Dynamics of Olympic Startups (Speaker)

Jason is the Co-Founder and CEO of Docstoc.com, the premier online community to find and share professional documents. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds have a BA from UCSB and his JD/MBA from Pepperdine University, where he was the Student Body President of both Universities

• 11:30 - 12:00 - Just Like the 405: Seven Ways to Drive Bumper-to-Bumper Traffic (Speaker)

Jay Weintraub is an internet advertising market strategist and commentator. He is a respected columnist for DMConfidential.com, runs a popular industry blog, and is a frequent speaker for the online advertising community. Jay spent 2.5 years at Advertising.com and 5 years at Oversee.net in roles ranging from corporate strategy to new product development. Currently, he runs the first of its kind conference and expo for the lead generation industry, LeadsCon.com. Jay is a graduate of the University of Pennsylvania.

• 4:00 - 4:30 - Revenue, What a Concept! - Monetizing by Numbers (Speaker)

Jim Benedetto is the SVP of Technology and one of the original architects of MySpace. In this position, Benedetto oversees the daily technical operations, overall architecture and technological direction of MySpace and continues to help the site reach its full potential. Since joining in November 2003 Benedetto’s expertise in distributed architectures, database technologies, storage and scalability helped MySpace grow to more than 115 million unique users per month, and more than 23 localized sites worldwide.

• 11:00 - 11:30 - Scaling for Startups: Planning for the Masses Without Losing Your Head (Speaker)

Ted Rheingold founded Dogster.com & Catster.com as ways for people to unite around their common passions, learn from each other and benefit from extensive expert information. At Dogster, Ted sets the company's strategic direction and growth, though coding and community support are all in a days work. As an authority and leader in building sustainable web businesses as well as "passion-centric" online communities, Ted has spoken at numerous technology conferences and companies including Web2.0 Expo, The Future of Web Apps, South by Southwest, CommunityNext and Google.

• 2:30 - 3:00 - How to Create a Website that Users Eat Up & Beg for More (Speaker)

Mark Jeffrey is a serial entrepreneur and author. Mark is currently CTO of Mahalo.com, Inc., a new human-powered search engine backed by Sequoia, CBS, Newscorp, Elon Musk and others. He has co-founded three internet companies and written two novels. In 2002, Jeffrey co-founded business social networking company ZeroDegrees, Inc. and sold it to IAC/InteractiveCorp in 2004 with more than one million registered users. His podcast novel "Max Quick Book One: The Pocket and the Pendant" has received over 2.3 million downloads to date. His first company, The Palace, Inc., was backed by Time Warner, Intel and Softbank and sold to Communities.com in 1998.

• 10:00 - 10:30 - Product Development 101: The DNA of Market Disruption (Speaker)

Mark joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur. Most recently Mark was Vice President, Product Management at Salesforce.com (NASDAQ: CRM) following its acquisition of Koral,where Mark was Founder and CEO. Prior to Koral, Mark was Founder and CEO of BuildOnline, the largest independent global content collaboration company focused on the engineering and construction sectors, which was acquired by SWORD Group (PARIS: SWP). Earlier in his career, Mark spent nearly ten years working for Accenture in Europe, Japan and the U.S.

• 5:30 - 6:00 - A Fly on the Wall: Understanding the Metrics of Early Stage Funding (Speaker)

Michael Jones, CEO of Tsavo Media. A serial Internet entrepreneur, Michael has founded and sold numerous businesses, including PBJ Digital, Userplane (sold to AOL) and Investing.com. He currently sits on several boards and serves as a advisor to private startups. Michael also continues to serve AOL as a strategic advisor to Userplane. A recognized industry leader, Michael speaks about social media at various conferences globally. Raised in Lake Oswego, Oregon, he is a graduate of the University of Oregon. Michael currently resides in Manhattan Beach, California, with his wife Jennifer and daughter Oceane. He is an avid runner.

• 9:30 - 10:00 - Get Your Bootstrap On: Starting Up When the Economy is Down (Speaker)

Neil Patel is the co-founder of 3 Internet companies: ACS, Crazy Egg, and KISSmetrics. Through these 3 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal.

• 12:00 - 12:30 - Finding Users: The Metrics of SEO for Customer Acquisition (Speaker)

A serial entrepreneur and Internet visionary, Richard co-founded Demand Media in May 2006 to become the leading distributed social media company. Richard built, operated and sold numerous Internet media companies with a combined value of over $1.3 billion. He served as CEO of Intermix Media, Inc., and Chairman of Myspace.com, during which time the public market capitalization grew from $70 million to over $650 million, until acquired by News Corporation. Richard previously founded then sold iMALL, one of the first Internet companies to recognize the power of user-generated content, to Excite@Home for $565 million. Richard is a Southern California native, with a BA from UCLA and JD from USC Law School.

• 1:30 - 2:00 - Afternoon Keynote Address (Keynote)

Sean Percival is an Internet developer from Los Angeles, California. He has been featured in Forbes Magazine, TheOrange County Register and many online publications. He is the author of MySpace Marketing and The Second Life Travel Guide, both from Que Publishing. For work Sean is the Director of Content for Tsavo, for play the editor of lalawag.

• 2:00 - 2:30 - Social Media is Dead, Long Live Social Media (Speaker)

Peter is CEO of BillShrink. He was previously VP Business Development & employee #5 at Photobucket.com, and was responsible for customer acquisition, strategic partnerships, and corporate development. Photobucket was acquired in 2007 by Fox Interactive Media, a division of News Corporation. When Peter left in 2008, Photobucket had grown to over 61M users making it the #1 photo sharing site and the 38th most visited site in the US. Prior to Photobucket, he was involved in multiple enterprise startups in areas such as mid-range server computing, software as a service, solid state storage, and mobilization of enterprise software. Peter has held multiple roles including sales, marketing, reseller channel development, product, and strategy. He holds a BS in Biological Sciences with a minor in Business Management from UC Irvine.

• 3:30 - 4:00 - Pitching & Packaging for Partnerships: How to Land Amazing Deals & Tell If They're Working (Speaker)

David Travers brings technology, media, and national security experience to Rustic Canyon. Prior to joining Rustic Canyon in 2005, David worked at eBay, where he focused on the growth of their sports, toys, collectibles, and media marketplaces. Previously, David worked at The Walt Disney Company, where his duties included evaluating technology and new media venture investment opportunities for Disney as well as helping lead the launch of Disney's credit card business. David also worked at the White House as the Executive Assistant to the National Security Advisor, where he was awarded the Secretary of Defense's Award for Outstanding Public Service. David currently serves as Vice Chairman of the Board of LA's BEST Friends.

• 5:30 - 6:00 - A Fly on the Wall: Understanding the Metrics of Early Stage Funding (Panellist)