The past week has been associated with certain searches on Google Adwords ads have seen in a slightly different format than before. Google keeps namely on and test the ads with a longer ad headlines. In practice this means that you have joined the previous ad title with the first line of text and separated them with a hyphen. See the difference in the pictures below:

The new format will only appear to the selected ads in the top 3-point, and only go where the first line of text ends with a period, question mark or exclamation point. Do you have more chance to show their ad in this way, one should look to form their ads in this way.

The purpose of this change is in accordance with Google to allow advertisers to get more important information where it is most visible, namely the title link, and to increase CTR. The CTR will increase seems unlikely, partly because the ads are more visible and partly because they become more like the organic matches - where a very large part of the clique ports today. This is of course in Google's interest as more ad clicks also directly lead to more money for Google, as opposed to click on organic results.

Read more here

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PPC

Now that Google is looking more at social media, at least in terms of ranking signals, a lot of SEO companies continue to wonder how Google will treat URL-shorteners in terms of Organic Search Engine Optimization. While this still seems to be a topic that regularly comes up, this isn’t very new information. Google’s Matt Cutts has addressed this issue in a video posted to Google’s Webmaster Help YouTube channel.

“Custom URL shorteners are essentially just like any other redirects,” he explains. “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass PageRank to the final destination.”

"So in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO,” he continues. “The PageRank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.”

“Now, just to let you know, if you look at, for example, Twitter’s web pages, many of those links have a nofollow link,” he adds. “So those links that are on the webpage, may not necessarily flow PageRank, but we might be able to find out about those links through some other way – maybe a data feed or something like that. But just URL shorteners, as far as how they relate to SEO, are not necessarily a problem at all.”

So for SEO purposes there should not be any unforseen problems, at least not according to Google.

Tags: seo company, url shortners

Yahoo! has just launched a new product called Search Direct , which is still in the beta stage. When you begin typing at search.yahoo.com a small box slides down giving you the  search results as fast as you can type and then presents those results generating a quick and simple search experience.

With Search Direct, Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page. In this beta release, coverage includes top trending searches, movies, TV, sports teams and players, weather, local, travel, stocks, and shopping categories now available at search.yahoo.com.

Below is a link to the video that explains how Yahoo! search Direct works: 

www.youtube.com/watch?v=NvoNFP-v7v8

So how this will this affect Google usage is still undetermined but at least yahoo! is stepping up their game!

Tags:

organic search engine optimization | Search Engine Optimization

 If you have been following all the changes  in SEO then you may have heard the term SEO 3.0 recently. Mike Meyer, an SEO professional,  coined the phrase in late 2010. It is simply an extension  Web 2.0 but more specific to organic search engine optimization. Below is a quick overview and basic timeline breakdown for those of you who are not familiar with this term yet:

 
 SEO 1.0 (1995 - 1998)

This is where it all started. There were no rules and this era was known as "The Wild West of Online Marketing".  Basically an everything goes concept.

SEO 2.0 (1999 - 2010):

This is what we know today. There are lots of rules that are constantly changing.

SEO 3.0 (Oct. 2010 and going forward):

 This is now what we need to know in order to succeed in SEO. These are the new rules and we will need to learn and obey them if we want to succeed in the organic search engine optimization arena.

So what exactly are the major changes you ask....well it is really more like what weren't the major changes? 

Let's take a brief look at a few of the bigger ones:

Bing Merges with Yahoo!

Google Moves from Global Search Engine to Local Search Engine by Pushing Google Places

Google Eliminates the Need to Click with the Instant Preview Feature 

Google Implements the Farmer/Panda Update

Matt Cutts, of Google, Announces That Social Media Marketing is Key to SEO in 2011

JC Penney's Busted for Buying Links

SEO Firm Was Held Liable For Client Selling Counterfeit Goods

So there you have it...lots of new stuff will be on the horizon as well, so make sure you "optimize" your techniques!

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So you want to know how SEO Hosting can help your website.... well let's first define what SEO Hosting is. 

SEO Hosting has been a well-protected Search Engine Optimization (SEO) secret that entails hosting your domains on unique IP’s which could result in a big advantage for you in terms of search engine rankings. Major search engines such as Google, Yahoo & Bing, determine your ranking partially based on the sites that are linking to you.

Webmasters that run multiple sites usually linked those sites together to improve their backlink count and to help increase their rankings. Unfortunately, search engines caught onto to this trick and implemented technology that can determine if your sites are all hosted on the same server .

SEO Hosting actually takes this a step further and gives you the ability  to host all your websites from one server location but on different C-Class IP’s. This makes the search engines think that your sites are all different, this then passes along the link juice when linking them together. This can improve your search engine rankings greatly and put you above your competition.

Below are a few reason why you need SEO Hosting:

1. You are Serious about boosting your Search Engine Rankings

2. Multiple Class C IP’s Appear to be Independent of the Others

3. It Makes Managing Multiple Domains Easier

So how can you take advantage of this? Check out our VPS Solutions and our Dedicated Server Solutions so you can start seeing your rankings climb today!

Tags: seo hosting, vps, dedicated servers

organic search engine optimization

The SEO filed is ever changing and that even goes for some of the most frequent HTTP status codes we may encounter when visiting a webpage.

Most likely you have seen the 404 Not found code, heard about the 301 redirects used for permanent redirection of webpages and 302 used for a temporary move, and possibly even seen a 200 which just simply means that the URL is accessible. But have you seen the elusive 503 code? Here is a great link to find out about  HTTP Status Codes.

Well let's define what a 503 code actually is, it basically tells search engine spiders, and anyone else who visits your site, that it is temporarily down for maintenance. Google notes in a Webmaster Central blog post that using a 503 HTTP result code is the best way “to deal with planned website downtime that will generally should not negatively affect your site's visibility in the search results.” You can even specify the length of time your site will be down so as to let the Googlebots know when to come back for something new to crawl. 

What does this new code mean for SEO companies? Well it simply will help with any potential loss of rankings that may be incurred when a site is down for maintenance.

So yeah for the new 503 code, now companies don't have to sweat losing their rankings when updating their site.

Tags:

Search Engine Optimization

I'm sure everyone has seen the various ads for questionable products showing up in the Google Adwords. In a recent post to Google's Public Policy Blog on handling counterfeit ads, Google talks about some new changes and how they will be dealing with them in 2011

The blog is filled with interesting figures, such as AdWords is host to some "one million advertisers in 190 countries". It also stated that the last quarter of 2010 they "shut down" 50,000 AdWords accounts sporting advertisements for counterfeit goods.

We all know that no system is flawless and the Google team seems to have their hands full handling these types of accounts. However they have stated that they were ramping up their efforts by making