Quest for Fire
Why “Caveman”?
As a wine marketer and educator, I’ve spent many hours in wine caves over the years. In fact, there is nowhere that I would rather be than hanging out in the cellar, wine thief in hand, sampling the latest wines. I have a passion for wine, and it shows!
It’s all about Evolution!
As the global economy grows and a new generation of winedrinkers come of age, the old models of doing business are becoming obsolete. The Caveman is an expert in the evolution of the traditional model, focusing not only on traditional media channels such as newspapers, magazines, radio, and television, but also on emerging social media channels such as Facebook, MySpace, Twitter, Blogs, etc.
In today’s business environment, we must have the flexibility to work on just about anything. I work closely with clients, to develop creative, effective ways to communicate their stories and to carry out campaigns that generate results. The Caveman brings fresh thinking and an independent perspective to the marketing mix.
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