aaroneous // its.my.tumblr

Why did 2379 people repin this dress?

noupside:

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This is a dress I pinned on Pinterest. I like vintage dresses, and sometimes save pics of awesome ones that I’ll never be able to buy. 2379 people have repinned this so far. 

This isn’t a #humblebrag. Seeing all of the repin notices got me thinking about what kind of curation experience Pinterest facilitates, why it resonates, and how monetizeable curated boards really are.

There have been a few great posts making the rounds lately about how user-generated social content on the web has been progressing from creation to curation. Social visual bookmarking has become a very popular tool for sharing and discovering content. Pinterest is by far the largest of the sites dedicated to this behavior, but several of the more niche communities also have a devoted following.

More eyes on a site means more appeal for marketers and businesses, especially when users are telegraphing their interests in a very granular way. Monetate has already released an infographic explaining the value of Pinterest to businesses. “Pin It” widgets are popping up on retail pages, and wedding blogs are rhapsodizing about the “pinability” of the Real Weddings they feature.

But there’s something interesting about what people are choosing to pin. Most of the things I see on these sites aren’t actually purchasable. There’s a lot of content that can best be classified as aspirational or inspirational. People are collecting images of beautiful things. So am I; most of my pins are things I can’t afford or that can’t be bought.

There’s a big divide between aspirational shopping (“window shopping”) and actual shopping (“purchasing something”). Most of the time, actual shopping isn’t all that exciting. The things people are most likely to spend money on are also the things they wouldn’t bother to pin; there’s nothing noteworthy about the socks and beige t-shirt I picked up at H&M today. Some of the specifically shopping-focused pinboard sites are trying to bridge that gap, but their lack of traction relative to Pinterest’s may indicate that for most people, pinning isn’t about a specific transaction.

For brands, gleaning monetizeable information from data is largely about discerning intent, and that’s a difficult problem. It’s particularly difficult in a situation where a person is ostensibly telegraphing their taste, but is really pinning the things they can’t buy. Some boards will signal intent, of course - I made one to keep track of gear I need for an upcoming hiking trip - but pinning behavior leans strongly towards collecting inspirational or aspirational images. It almost feels spammy to pin practical things. The Atlantic published an article wondering whether Pinterest actually makes users less likely to consume. They get the endorphin rush of pinning a $500 purse without the buyer’s remorse of actually purchasing it. It’s window shopping on Madison Avenue from the comfort of the couch.

None of this is meant to imply that there aren’t fantastic monetization opportunities to be had. Pinterest demographics as of late January 2012 indicate that users are 80% female, a majority are between 25-44 years old with 70% falling into the $25-$75k/year income bracket; that’s a market that loves e-commerce.  But it’ll be interesting to see how pinning is worked into a psychographic profile when what most people are collecting is pictures of things they aren’t actually going to buy.

Source noupside

  • Feb 8th, 2012
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siminoff:

jayparkinsonmd:

I’m very excited to announce that we’ve officially launched Sherpaa.

Who it’s for: Currently it’s for tumblr’s employees. In the near future, we’ll be signing up other NYC-based companies.

Why: When you’re sick or hurt, figuring out exactly who and what you need and when you need it is difficult. You need an accessible, friendly doctor you can call and email 24/7 who will either solve the problem right then and there or guide you to the highest quality, health professionals with the best personalities who will provide exactly the care you need.

Our wonderful friends at tumblr are our first clients. And that means that all of tumblr’s employees can now email or call our doctors (or Guides as we call them) 24/7 when they have a health concern or question. Our Guides are well connected, in-the-know local doctors. Sometimes they can solve everything for you right away, and other times they’ll collaborate with other New York City specialists to arrange the most appropriate care for you. They make your health simple. And that’s our mission. 

We’re starting slow. We’re focusing on working exclusively with tumblr for a while and will soon be signing up other NYC-based companies. If you’re interested in joining Sherpaa, please do let us know.

I’ve been quite busy for the past few months getting Sherpaa started. This is the next big phase of my life. And I’m super proud of it. It’s a service designed and built by us at The Future Well. We’re doing wonderful things and I’m a happy, happy guy.

This is a service that could do amazing things for medicine. It is awesome watching Jay innovate in medicine.

Why is it that most of the innovative consumer health initiatives are coming from the east coast?

  • Feb 6th, 2012
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  • siminoff

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  • Feb 5th, 2012
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metaljamie:

Yeah, so, T-Rex Trying… is now my favorite tumblr.

Source metaljamie

  • Jan 29th, 2012
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  • danzilla

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I spent nearly all of yesterday battling - what turned out to be - a mobile Safari rendering issue. Both screenshots are of the same thing: two absolutely positioned div’s at the same location, with one div rotated 180 degrees on its Y-axis. The desktop version correctly positions them next to each other (appearing as a solid box), however the iPad erroneously introduces a 1px seam (or gap) in between the two.

The first few hours were spent deconstructing my code to make sure it wasn’t user error, before building a stripped-down prototype so I could test the issue in isolation. 

Then came hours of trying to override the behavior, starting with translateX(), setting negative margins, bumping the left positioning up by one, etc, all in attempt to nudge the pieces closer together by force. These all got rid of the seam, but since the two div’s each have 50% of a background graphic (that combined make a single image) they introduced new, undesirable artifacts.

In the end, it became obvious this was a rendering bug caused by mobile Safari’s viewport zoom handling and the fix was easy: disable zooming with <meta name=”viewport” content=”initial-scale=1, maximum-scale=1”>

Hopefully this post saves someone else a very frustrating day.

  • Jan 25th, 2012
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giantrobotlasers:

Party Rock Anthem - Literal MSPaint

  • Jan 19th, 2012
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siminoff:

What a awesome chart.  It would be nice to see a aggregate worldwide smartphone number on it as well.  But the point comes through, things have shifted.

cselland:

Still skeptical that we’re entering a new ‘wave’ of computing? Check this out…

A second view into the history of personal computing

via @asymco @parislemon & @jtaschek

The story of our industry

  • Jan 16th, 2012
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  • siminoff

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(via danzilla)

True.

  • Jan 14th, 2012
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  • danzilla

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Anti-Snooze Device

I need to adapt this to my iPhone…

  • Jan 14th, 2012
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Finally, a tyrant we can trust. Vote Vermin in 2012.

  • Jan 11th, 2012
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caterpillarcowboy:

section9:

Bre just revealed a brand spanking new MakerBot, and it is by far one of the coolest things to come out of Brooklyn in quite some time.

Shit just got real. 

Bre is my hero. Love this man.

The future is gonna be awesome

  • Jan 9th, 2012
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  • caterpillarcowboy

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  • Jan 8th, 2012
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  • markbao

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My hood in 3D w/ Nokia’s new WebGL 3D Maps.

The 3D models are built with data from Navteq’s Journey View system, using lidar. Photos are then stitched and rendered onto the 3D models.”

  • Jan 5th, 2012
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Source toptumbles.com

  • Jan 4th, 2012
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  • tedr

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