The Blog
Let me show you around the Red Slice blog so you can see what juiciness awaits….
a slice of ADVICE
“Should I launch my business first, and build my website later?”
“I know that my messaging needs to target my ideal customers — but I don’t know how to find them!”
“How can I convince my CEO to pump up our marketing budget?”
Answers to your juiciest questions on messaging, branding & client attraction — with a crisp, concise & ever-so-subtly contrarian slant.
a slice of INSPIRATION
From logo design that pops off the screen, to riveting books that reframe your world, to spirited movies, music, theater and dance — and every experience in between.
Graffiti art, ancient tablets, and that Italian restaurant down the block — irreplaceable inspiration is nestled where you least expect it.
a slice of ADVENTURE
What does sampling a peppery Zinfandel at a family-owned vineyard have to do with brand positioning + service packaging?
And how will spying at your local Starbucks make you a better communicator — at work, at home, and at play?
Embark on an armchair adventure, and experience extraordinary insights with all five senses — engaged.
a slice of STRATEGY
Pure, unadulterated marketing, brand positioning, & entrepreneurial wisdom.
New trends with staying power. Old standbys with inarguable value.
What to embrace, what to avoid, and what to attempt — with steady discernment.
From Search Engine Optimization to joint-venture content creation, we shine the spotlight on the critical principles that’ll build your brand & bolster your business.
a slice of AMUSEMENT
Brands that wobble — and comeback kings. Award-winning campaigns, and what-were-they-thinking escapades. Plus, musings about reality TV, road rage and real-time media snafus — and how our 24/7 edu-tainment culture impacts the stories we tell, and the products we sell.
Watch as we unpack and critique life’s most interesting happenings, with logic and levity — and the occasional incredulous sigh.
a slice of BRILLIANCE
Marketing megastars — and a few rising talents — interviewed with thoughtful finesse and infectious fascination.
Find out what the pros (behind the pros) are reading, eating, watching & adoring…and the unvarnished stories behind their sky-high success.