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Eric Frank
Co-Founder and Chief Marketing Officer, Flat World Knowledge

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Eric Frank co-founded Flat World Knowledge with fellow textbook industry veteran Jeff Shelstad in 2007, and in this time has helped build Flat World to become one of the leading providers of open source textbooks to higher education markets. Eric brings an 11-year track record of success in higher education publishing. He has held positions in sales, editorial, and marketing at Thomson (now Cengage) and Prentice Hall, a division of Pearson Education. Prior to Flat World, Eric served as Director of Marketing for Prentice Hall Business Publishing, a division with annual sales in the hundreds of millions. There, he managed a team of marketing managers and marketing communications staff, and had overall responsibility for strategy, budget, staffing and execution. Eric’s group had dotted line responsibility for training and supporting over 160 sales representatives.

Sessions

10:45am Tuesday, 02/23/2010

The Future of Digital Textbooks

General
Location: Broadway South (6th Floor)

John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)

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Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future. Read more.

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Eric Frank Co-Founder and Chief Marketing Officer, Flat World Knowledge

Sessions

Eric Frank
Co-Founder and Chief Marketing Officer, Flat World Knowledge