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Hard to believe only 39 episodes were made - it seems my sister took over the tv every Saturday for several years to watch My Friend Flicka.
I used the nfl.com app on my Verizon smartphone (enabled vcast for the day) to watch the first half as my "primary" screen for I could not be in front of a tv until shortly before half-time.
I find the above referenced quote to be marketing speak. I use social media but what value does one get from having the SB streamed on a smartphone/PC/tablet as the "second screen experience"? A "second screen experience" would likely for me be a constant stream of stats or other relevant information.
I can't speak for how the nbcsports.com site worked but I was queried about every 10 minutes "if I was still there". With the 3G network the feed would just stop for several seconds.
Seabiscuit
Secretariat
Indiana State Students hear view from Cuba
www.indstate.edu/news/news.php?newsid=3023