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Nov. 15, 2011
Allstream Centre, Toronto
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Dec. 5, 2011
Salt Building, Vancouver
Register here

Marketers

Successful marketers know word-of-mouth is one of the most powerful tools to spread news about a product or service. The Web is word-of-mouth on steroids. Within minutes, fans can quickly spread a new service or feature across thousands of blogs, Facebook Pages, Twitter users and forums. And bad news can spread just as quickly. Come to mesh to learn how you can benefit from the former and manage the latter.

Media

Not long ago, the media was a predictable beast that consisted of newspapers, magazines, radio stations and a handful of TV networks. Now, millions of people on Facebook and Twitter can fill the same role as mainstream journalists, not to mention dozens of blog networks, video podcasters and other “citizen journalists” who are changing the way we think about and consume media.

Entrepreneurs

Starting a business is challenge. But online tools can make it easier than ever, letting startups take advantage of everything from “cloud computing” and online storage to Web-based services that can give small companies an edge over larger competitors. Come to mesh to learn about these tools and hear from those successfully using them.

Citizens

Just as the Web has empowered consumers by making it easier to talk about products and services, it has opened the doors to the political process, giving ordinary citizens ways to express how they feel about laws and leaders. It has also provided interest groups and charitable organizations with the tools they need to reach out and create change. Come to mesh and talk about what that means for us as a society.