The Loyalty Leap
Turning customer information into customer intimacy
BY BRYAN PEARSON
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Release Date:
May 10, 2012 -
ISBN:
9781591844914 (U.S.) / 9780670066346 (Canada) -
Publisher:
The Penguin Group -
Available in:
Hardcover
Book Details
In his book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, LoyaltyOne President Bryan Pearson draws on more than 20 years of first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields.
Pearson details the strategies for building unwavering customer loyalty while also navigating the minefields of privacy. While other business books address customer service and data as the abstract fruit of technology, only The Loyalty Leap reveals how shopper data can be used as the cornerstone upon which to build intimate customer relationships, leading to profitable growth in the new era of marketing.
For a list of chapters and a summary of each chapter, please visit our Chapters page. Want to know what others are saying about The Loyalty Leap? Visit our Endorsements page!
THE LOYALTY LEAP BRINGS TO LIFE:
- The four major economic forces that are converging and redefining the role of loyalty, through relevant communications that engage consumers when they want, wherever they are
- The common myths behind the privacy debate and a challenge to critics who equate data-usage marketing with for-profit spying
- The powerful strength of Enterprise Loyalty, and the role of front-line employees in building relevancy through the use of customer information
- How to close the customer commitment gap through meaningful communications, including through social media
- The difference between customer intimacy and loyalty, and how to use intimacy to drive growth
- Five principles for using customer data responsibly while recognizing the concerns and debate about privacy—thus enabling the loyalty leap.