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DIFTNORM — Alexander Otto
Art Direction  &  Design
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INFINITI FX50

Infiniti FX50 x Parasol Island x Alexander Otto

On behalf of Parasol Island I had the opportunity to work on styleframes for the Infiniti FX50 project. The main idea was to figure out how we could integrate the car into a dark, elegant and highly aesthetic world: Threatening lava, vulcano, rocks landscape and the Infiniti FX50 inside a waft of mist.

REFERENCES & MOODS

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CONCEPT STYLEFRAMES °1 – 5

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