Actionable Customer Insights to Improve Your Bottom Line and Increase the Lifetime Value of Your Customer

KISSmetrics is a customer analytics software that allows you to understand and optimize the user experience throughout your entire customer lifecycle from first click to the last conversion.

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Small businesses and big brands rely on KISSmetrics every day

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As seen in…

Here is my personal recommendation… Obsess about the outcomes for your customers. Use KISSmetrics…”.

Avinash Kaushik, author of Bestsellers - Web Analytics an Hour a Day and Web Analytics 2.0

Boost your conversion and customer retention

Every day, advanced online marketers are consistently improving their conversion rate and customer retention better than ever before. With KISSmetrics, no matter what size of business you own, you’ll have access to the same tracking and reporting tools that the likes of Amazon, Adobe and eBay use - day in, day out.

Moreover with KISSmetrics, you’ll be able to out-perform your competitors who are still fumbling along with Google Analytics. Not only that but the new insights that you’ll gain will allow you to extract more profit-per-visitor and get a better return on investment from your advertising dollars. Even small increases to your profit-per-visitor can have enormous knock-on effects to your business’s profitability and success.

And another thing, when your conversion rate and customer retention increases, suddenly you can afford to advertise in other media (online and offline)…which makes your company much more robust. Especially if you’ve been dependent on “free traffic” or “SEO” until now.

How better understanding the people that provide your profits will give you an unfair advantage

Let’s face it, the reason you’re in business is to make money, right? But top performing marketers will tell you that the real commodity in business is not actually money, but people. That’s why KISSmetrics was built from the ground up to let you laser focus-in on the metrics that matter most to your bottom line — the ones that are people centric.

And this is how it works, KISSmetrics is a customer analytics software that can be used on any website and will pinpoint with deadly accuracy, the actions of the people using your website. By understanding the exact behavior of the people who “put food on your table” you can make better business decisions from day one. Surprisingly, you don’t need a team of in-house “big data analysts” to do the number crunching for you, you’ll benefit from these insights just by using our simple to create and easy to understand reports.

Now let me explain, instead of focusing our analytics tool on “vanity” metrics like pageviews and visitors, we focused it around the people based metrics that have the biggest impact on your bottom line.

Here are some of the important metrics you’ll have at your fingertips:

• Recurring Revenue
• Customer Lifetime Value (the most important metric in any business)
• Churn Rate (aka attrition)
• Average Recurring Revenue (aka avg. sale price)
• Customer Acquisition Cost (per customer)
• Marketing Attribution Conversion Rates
• Average Cost of Service (per customer)
• and more…

Not only that, when you log-in to your KISSmetrics account you won’t have to disappear down a “rabbit hole” trying to find the information you need, you’ll see those metrics right there on your dashboard. And more importantly you can quickly find out what’s impacting your metrics in a negative or positive way. Simply take that information, adjust your website or marketing efforts, and watch your revenues increase.

Avoid the mistakes most marketers make with interpreting split testing results…

We don’t stop there, KISSmetrics also has a built-in A/B split testing tool. This means you can run simple experiments to find the web page design and wording that maximize your conversion. Rather than making decisions without statistical proof, A/B tests let your customers show you what they respond to best.

Not only that but because the A/B data is tied right into your central analytics data, you can get a far deeper level of insight than most other testing tools can provide. What's more you'll have total continuity of data between your split testing results and analytics, no more bridging the gap with cumbersome spreadsheets.

In addition, KISSmetrics can remember which page variation each person saw… and will tell you which version led to more payed signups.

If your business is revenue-focused, you need this level of insight. Otherwise, you may be making decisions that are actually hurting your business - leave that to your competitors. With KISSmetrics, you won’t make those mistakes.

How is KISSmetrics different than Google Analytics?

Here’s the thing, KISSmetrics doesn’t replace Google Analytics. We don’t do a lot of the things it does such as show you your bounce rate, pageviews, and time on site. So you’ll need to keep using Google Analytics as well as KISSmetrics if those metrics are important to you. Instead we cut out all the noise and focus purely on the metrics that impact your bottom line:

• Tracking people

  If a visitor has multiple browsers, uses multiple devices (iPhone, iPad, laptop, computer, etc.) we can tie in all of those usages into one person using our unique software. This way when you are making business decisions you can do it with far more accurate data.

• Conversion tracking

  With most analytics solutions you predefine your marketing funnels. The problem with this is that there are many ways users can convert instead of one. KISSmetrics looks at all of the possible ways users are converting. What’s more, it shows you the areas on your website that are causing your conversions to not be as high as they should.

• Marketing attribution

  If you are buying paid advertising or doing any sort of marketing campaign, you’ll notice that it may not always provide a positive ROI right away. But that doesn’t mean it won’t provide a positive ROI in the long run. With KISSmetrics you’ll be able to see if someone first came to your website from a Pay-per-click (PPC) campaign, then came back from a referring traffic source like a blog, and then came back a third time directly and converted. This data can help you understand how well your PPC campaign is doing because if you notice a trend that someone has to come to your website 3 times before they make a purchase you can do things like retargeting.

• Revenue

  Let’s face it, you’re in business to make money. From showing you your lifetime value of your customers to tracking your churn rate KISSmetrics shows you the numbers you need to know to grow your business. Just because someone converts it doesn’t mean they are worth as much as the next user who converts. KISSmetrics can show you which traffic sources are causing people to spend the most money on your website in both the short run and long run.

KISSmetrics vs Google Analytics

Actionable Insights	Tailored for your business
Lifetime Customer Tracking	Every customer interaction
Clickstream Analysis	Down to the specific user
Cohort Analysis
Lifetime Value Reporting	Specific to your business
Customer Profiles	Unique profiles per visitor
Event Views	Down to the specific user	At an anonymous level
Support	World class - Phone / Email	Web only unless paying $150k
Trending
Data Export

About this comparison chart: Hopefully, you’ll forgive us for the admittedly biased comparison. We’re putting our best foot forward. This chart is probably the quickest way we can communicate KISSmetics’s comparative benefits in a single image.

What do you get when you use KISSmetrics?

Here’s how KISSmetrics helps you unlock the hidden profits buried in your business

People Views - Track and understand every customer interaction with your website before and after the first conversion

When someone first visits your website, KISSmetrics assigns them a random, anonymous identifier. After they sign up or make a purchase, you use a simple command to assign that customer a unique identifier such as their email address.

KISSmetrics will then merge their anonymous activity into their new “profile”. This means you can backtrack their entire relationship with your site. From there, you can see exactly what they did before they converted as well as monitor all their future activity on your site. And another thing, if you run a SaaS business, it can even track their usage of your software.

Not only that but, because a single person can easily be identified and given a profile, the data in your reports is more accurate than other analytics tools that keep users anonymous. This is because knowing exactly who’s who prevents any duplication of data in your reports.
Learn more

Lifetime customer tracking - understand every customer interaction before and after the first conversion
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Painless Conversion Funnels - Discover exactly where your conversion killers are lurking

At last, a fast and easy way to monitor the key conversion paths and road blocks of your business. Here’s the key thing about conversion rates and funnel paths:

1. They’re one of the most important drivers of your bottom line
2. And, if you measure them correctly, they’re also one of the easiest metrics to interpret and take massive action on.

When you can see precisely where your visitors are getting stuck or lost, you know exactly where to focus your efforts to turn more of them into customers and loyal fans.

What’s more, with KISSmetrics you can create a new funnel or modify an existing funnel on the fly and the retrospective, historical data will be applied instantly. This means that you don’t have to wait for new data to be received before gaining valuable insights about your business. Not only that but it gives you the ability to ask questions after the event rather than having to pre-define your funnels and wait for data. Learn more

Easily customizable conversion funnels - drill down to where your conversion killers are
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Metrics made easy - we've cut out all the noise from useless vanity metrics like page views and time on site by giving them a back seat

How much are your customers worth to you? The lifetime customer value (LCV) is by far the most important metric for your business. Without knowing this value you’ll never know how much you can profitably afford to spend to acquire a new customer. KISSmetrics makes it easy to track this metric.

And another thing, because we specialize in SaaS websites and e-commerce stores, we’ve put the most important metrics that drive your business on your dashboard straight “out of the box”. You won’t have to spend time configuring KISSmetrics to give you what you need.

You’ll see the stuff that matters to you: how well your conversion paths are performing, what traffic sources are bringing in customers (not just visitors), how many customers are upgrading or coming back to buy again, and more…

…so you can log in, quickly get the answers you need, and then get back to building your business. Learn more

Easily customizable conversion funnels - drill down to where your conversion killers are
Try KISSmetrics Free for 30-days

Real-Time User Behavior - Monitor what’s happening on your site right now and identify conversion killers as they're happening

Have you just launched a new marketing campaign to drive traffic to your site? Have you just rolled out a new version of your web page or an offer that needs testing? Sometimes you need to know what’s going on right now so you can make changes on the fly if you can see things aren’t going to plan. Reviewing your data and making changes after the event might be “closing the stable door after the horse has bolted”.

With real-time analytics you can monitor your clickstream as it happens and you can even monitor things down to an individual user. Learn more

Identify conversion killers in real-time
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Cohort Analysis - Improve your customer retention by analyzing different user groups and even individuals and their behavior over time

How long does it take for your free customers to start paying you? When should you market to past purchasers to bring them back to buy again? Our Cohort analysis will answer these questions for you.

Cohorts are groups of users who sign up during a given time period (say, everyone who signed up between September 1 and 7). And analyzing them can offer some valuable insight into how people are using (or have stopped using) your service. Vanity metrics — like total user count, can be totally misleading. For example, your site might have growing overall usage each month, but that growth may be fueled entirely by a rise in new sign-ups — who could mask the fact that your older users are eroding away.

That’s where cohort reports come in handy: they’ll let you break your overall user base into different groups, then see how each of those groups use the service during, say, the following three months.

This can be helpful both to gauge the lifetime value of your users, and to see how much of an impact new features are having on each group of users. KISSmetrics will also let you further break your users out into cohorts based on how they were referred to your site. Learn more

Improve your customer retention by understanding your users on a whole new level
Try KISSmetrics Free for 30-days

A/B Spilt Testing Platform - seamless data continuity between your analytics and testing results

The KISSmetrics A/B testing tool helps you run simple experiments to find the web page design and wording that maximize your conversion. Rather than making decisions without statistical proof, A/B tests let your customers show you what they respond to best.

Because the A/B data is tied right into your central analytics data, you can get a far deeper level of insight than most other testing tools can provide.

KISSmetrics can remember which page variation each person saw… and could tell you which version led to more payed signups.

If your business is revenue-focused, you need this level of insight. Otherwise, you may be making decisions that are actually hurting your business. Leave that to your competitors. With KISSmetrics, you won’t make those mistakes.

Analytics and split testing data seamlessly together all in one place
Try KISSmetrics Free for 30-days

Revenue Reports - Finally, a simple way to see your money, all in one place.

Here’s how it works, KISSmetrics automatically pulls all your revenue information from each of your segments into one place. This means you can finally see how all your segments are performing across your entire web business in one easy to understand report.

The revenue report will show you precisely which factors are contributing to your bottom line growth whether it’s by referrer, campaign, traffic sources or keyword.

You can even track user growth to see how many customers are gained or lost over time.

Not only that, but with every change, improvement or new feature you add to your site, you can see with pinpoint accuracy how it impacts your bottom line.

And another thing, if you're running a/b split tests, you can instantly see which variation is more valuable to you.

In these simple to create reports you can see revenue totals, averages, lifetime customer value, average customers per day, week, month and even your churn rate.

Analytics and split testing data seamlessly together all in one place
Try KISSmetrics Free for 30-days

Not sure KISSmetrics can help you? See what these KISSmetrics customers are saying…

Our customers range from solo early-stage entrepreneurs to large companies doing millions in monthly revenue.

They’re measuring and optimizing e-commerce stores, SaaS sites, Facebook apps, daily deals, virtual goods, community sites, professional blogs, and more. When we asked our customers what they like about KISSmetrics, here’s what they said:

How Does KISSmetrics’ 30 second set-up work?

Step 1

When you log into your account all you have to do is specify your domain.

Step 2

The last step of the set-up consists of a simple copy/paste. If you don’t know how to copy and paste a JavaScript snippet to every page of your website, you can ask your webmaster. It takes no more than 30 seconds to do (yes, it’s literally that quick and easy).

KISSmetrics works seamlessly with today’s website technologies

• Will KISSmetrics decrease my site’s performance?

  No, your visitors and customers won’t experience any difference in site speed or performance. The KISSmetrics JavaScript is asynchronous so it doesn’t slow down the page load time.

• Can I export my data?

  Yes you can export your data as a CSV, PDF or have the data dumped straight into your Amazon S3 bucket. We’ll also provide it as an easy to use JSON file (Small Plan only).

• Does KISSmetrics work with secure (https) sites?

  Yes we support secure sites. The tracking script can automatically detect if the page is secure and uses a secure version of the tracking script.

• What are my payment options?

  We accept Visa, Mastercard, American Express and Discover through our online payment system. If you would like to prepay for 12 months you can pay with an invoice. Please contact us at sales@kissmetrics.com