Effective Audience Targeting

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Harness Sojern’s powerful platform

When it comes to getting your message to the right audience at the right time, Sojern provides precision targeting capabilities along with scale, optimization and unique insights to provide a successful outcome for your marketing strategy. Our platform is designed to deliver many powerful and flexible options to meet the needs of all our advertisers no matter how unique. Our audience targeting solutions span:

  • Geo-targeting – Target your campaign in specific markets or multiple markets where the greatest opportunity exists.
  • Dates of travel – Target your campaign to audiences before, during or after their trip depending on your advertising objectives.
  • Destination or origination – Whether the traveler is leaving for a trip, visiting a city or returning home, you are able to customize your message for optimal performance.
  • Leisure or business – Reach the right audience, with the right message, based on their reason for travel.
  • Gender – Structure offers and messaging to make the most of what you know about the person receiving it.
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