PR & Marketing Reflections

BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.

BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams. Continue reading

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The rise of Twitter as a powerful social media tool as seen its deployment in a wide variety of marketing, journalism, and propaganda campaigns. Recently many companies have also begun to use Twitter as a Public Relations tool. From real time communication to brand reputation, Twitter can be used for public relations, but only if your PR team is wise and careful. Here are three factors to keep in mind:

Twitter creates a real-time dialogue without taking on dangerous newscasts

Almost like having your own global LP Chat software, Twitter creates a running dialogue with the world that can be updated so rapidly it begins to take on characteristics of real time communication. This can be extremely beneficial for time-sensitive events related to product releases, political campaigns, and even international stock market tips. With the world more connected than ever, the ability to spread information efficiently and instantaneously allows companies and public entities to address issues concurrently with network news cycles. Continue reading

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7 years ago, on a similarly cold winter, but less snowy if I remember correctly, I went ahead and started my very own blog on the Blogger platform. It was long before the Google buyout of this popular platform, long before I gave up on my dream of being a journalist and, yes, long before the wonderful world of PR won me over and sparkled this version of the Words of a Broken Mirror Blog.

Seven years later, I have tested a lot  of everything that has to do with blogging, from niches to frequency to communities. I kept learning more about coding and customizing and html, and JavaScript, and how blogs generally work. A few social media channels later, lots of business articles, guest posts across the blogosphere, a few hosted contests, a travel blog and an online magazine for women, I am still blogging with the same great pleasure I experienced 7 years ago.  Continue reading

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As we usher in the new year, you might have made a wide variety of resolutions related to losing weight, spending less money, or drinking less, but if you own a small business or work as a freelancer, a resolution you might have neglected to make is to build up your online brand. So many times our resolutions are geared toward reducing the negative effects of something, and not increasing the positive effects of something else.

Building a brand online requires a multitude of incremental steps that start with your acknowledgment of the importance of having a clean bill of health. There are a wide variety of services out there, such as ReputationManagers.com, that can help you dispel slander or negative reviews. But when it comes right down to it, you need to proactively manage your image you put out onto the Internet. Here three ways to take control of your online brand: Continue reading

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Guest post by Mihaela Lica Butler

One of the most important components of your PR strategy has to be reputation management. Your business and personal success depend by and large on public perception. Reputation is the essence of who or what a business or person is.

Unfortunately for the SME or even some corporate decision makers, not much information exists in simplistic form, there are no real “simple guides to reputation management.” But, the infographic below, provided by KBDS Digital Marketing , does a nice job outlining some do and don’t practices and possible remedies for negatives. An old Chinese proverb roughly states:

“Don’t consider your reputation and you may do anything you like.” Continue reading

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