Branding
Rather than trying to be all things to all people, Whitefrog works with its clients to define their brand based on the niche market strategy. By using this strategy, Whitefrog’s clients appear more focused than their competitors and are perceived as specialists by their preferred target audiences.
A business without a brand is like a frog without legs. It’s not going anywhere.
Branding is about understanding who you are.
Customers want to know who you are, what you can do for them and how you can do it better than anyone else. Your brand is an opportunity to answer those questions and elevate yourself above the noise of competitors.
Brands that fail to capitalize on the niche market strategy suffer the consequence and early death of dilution. When a brand is diluted, it becomes weak and powerless. It does not create vivid imagery in the minds of target audiences and is readily forgotten.
When you choose a brand you choose a focus. You can direct your future efforts to propel you in a single direction – forward.
Leap.
Whitefrog Branding Services.
Brand Audit
The Whitefrog Brand Audit is a thorough review of your current brand and the perceptions, both good and bad, which have been established in the marketplace. Our process takes approximately two weeks to complete and pricing is based upon the size of your business and target markets.
Clients who engage Whitefrog to complete the Brand Audit can expect the following:
- Review Current Materials
- Review Perceptions
- Discuss Business Goals
- Provide Recommendations for Growth
- Implementation Plan
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Brand Development Program
Following the Brand Audit, the Whitefrog team is here to assist your brand with its growth in the marketplace. Our Brand Development Program is tailored to meet the needs of your business and offers different levels of implementation to fit your budget.
Clients who engage Whitefrog to complete the Brand Development Program can expect the following:
- Customized Schedule – Weekly, Monthly, or Quarterly
- Business Consulting from a Branding Perspective
- Assistance Developing Marketing Materials
- Public Relations Strategy & Implementation
- Team Training & Client Process Development
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Want to learn more and see how Whitefrog can make your business leap?
Use our contact page to get a hold of us.