H&M
Versace for H&M – Cruise Collection
H&M’s second collaboration with Versace offers the most desirable summer outfits of the winter season. Glamorous, modern and stylish, this collection will ensure you’ll make the most of your trip to warmer climes.
Bringing the Versace adventure to life, the design tells a story of romance through a series of voyeuristic videos. Drawing inspiration from the first Versace for H&M collection, simple and intuitive navigation is enhanced by detailed product shots, art directed by Wednesday.
Please visit the Versace for H&M Cruise Collection website to find out more.
BALENCIAGAFRAGRANCE.COM IS NOW LIVE
Following the huge success of Balenciaga’s flagship e-commerce site, Wednesday has once again collaborated with the esteemed Parisian house to launch BalenciagaFragrance.com, the new online home for the new landmark fragrances, ‘Paris’ & ‘L’Essence’. The site celebrates a return to perfumery – a line of business not seen since the launch of ‘Le Dix’ in 1947.
With an aesthetic approach consistent with the flagship site, Wednesday’s design utilises the full width of the browser to make the most of the beautiful campaign imagery, whilst the innovative zoom functionality allows for intuitive navigation and simple cross-platform functionality.
To mark the recent launch of L’Essence, Wednesday invites you to partake in ‘Your L’Essence’, a unique mobile photography competition – a first for the brand. To find out more and to participate, please visit balenciagafragrance.com/news and follow the competition progress on Facebook.com/Balenciaga
Liberty London
LIBERTY IS LIVE
Synonymous with luxury and individuality since 1875, Liberty has been working alongside Wednesday to bring the brand to life within the digital space. Framed by Liberty’s celebrated patterns, the expansive emporium is available for purchase straight from the homepage.
Wednesday married quirky historical icons and imagery with an engaging and intuitive user experience, ensuring that Liberty’s rich and illustrious heritage remained fundamental to the creative vision.
Please explore the new store at www.liberty.co.uk
H&M
VERSACE FOR H&M IS NOW LIVE
Wednesday is excited to announce that Versace for H&M is now live. Wednesday’s design showcases the complete collection, allowing users to explore each item in detail, bringing to life a vision to create an affordable yet quintessentially Versace collection, accessible to everyone.
To build audience anticipation and stimulate discussion across social media, Wednesday also created a collaborative competition with Polyvore which received over 19,000 entries – Polyvore’s most successful competition to date. The finalist’s entries are available to view on H&M’s Facebook page
Wednesday now join millions of others eagerly awaiting the opportunity to get their hands on the much anticipated collection due for launch online and in selected stores on November 17th.
In the meantime please explore Donatella’s vision for affordable luxury… Versace for H&M
Labelux
LABELUX IS NOW LIVE
Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.
Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.
www.labeluxgroup.com
Armani
The new Armani.com is now live
Wednesday is excited to be working with Armani, the leading Italian fashion and luxury goods group. Wednesday is creating a new Armani.com that is bringing to life the range of activity across its broad brand portfolio, in addition to creating five distinct brand worlds within the site for Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans and Armani Junior.
As the first brand to live stream a haute couture show online in 2007, the brand has built a reputation for an innovative approach to communications and digital media – something it is looking to maintain with a digital presence that blends content and commerce with social integration and mobile access.
See the site at armani.com