Big Companies Like Ford Get Twitter. Do You?
I wanted to quickly give you some food for thought. The opportunities for large AND small businesses on Twitter are huge. Watch what Scott Monty from FORD says about their experience on Twitter in this Fox Business segment. Notice he says they are not interested in advertising on social networks like Twitter; rather it is about connecting with their target demographic on social networks like Twitter. This is a trend that is here to stay: customers are EXPECTING for your company to be on Twitter and have you interact with them.
I asked Scott via Twitter for 1 benefit of Twitter for Ford. He Tweeted this response.
My favorite quote from the video clip. Scott: “It is less about a campaign and more about a commitment… It is an ongoing way of doing business that we are going to see…”
Some of the Ford Twitter Accounts: Each account serves a specific purpose as a communication channel to address different market segments.
FordTrucks
FordDriveOne
FordDriveGreen
FordCustService
FordMustang
FordRacing
Side Note: Even the anchors on Fox News are on Twitter. You can follow Fox News anchor Liz Claymen on Twitter.
Deprecated: Function split() is deprecated in /home/twitterb/public_html/wp-content/plugins/TweetSuite/TweetSuite.php on line 138
-
Subscribe by RSS
-
-
- 7 Tips For Twitter Follow Friday
- TweetStats Will Give You Some Insights
- Twitter Founders Interview
- The Oprahfication of Twitter
- Sprint Joke: 26% of People Have No Idea What Twitter is
-
- winnie ngati says...
- Adam says...
- airlinescards says...
- samira says...
- Mac Mabele says...
-
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
[...] as a gauge for measuring hot topics, and for insight into consumer opinion and behavior. Brands are engaging with customers, providing technical support, hawking their wares, and turning their customer service reps loose. [...]
[...] late”. It’s not what you think though. Ford goes Twitter in a whole different way. Ford has been using Twiter succesfully for business for quite a while. Now they take the next logical step. They add Twitter by default to their cars [...]
Trackback this post | Subscribe to the comments via RSS Feed