What I do and why I do it

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I started working with nonprofits about five years ago when my life came to a very common crossroads for many people.

Spending over 12 years in sales and marketing roles at various for-profit ventures didn’t feel as fulfilling as I thought it would. I learned that money can buy you a beautiful brass bed, but it can’t buy you a peaceful night’s sleep.

And it certainly can’t put a dent in the world’s inequity, stupidity and injustice.

Around this same time, I started asking the hard questions:

How can I contribute lasting value on this planet? What makes me happy? And how can I be a real hero to my son?

What all this means for your nonprofit:

So I decided to utilize my business experience, technical knowledge, and creativity to fill a gap that many nonprofits have: Marketing their organizations and causes effectively with the internet (learn more about that here).

Rocket Launcher:

    • Founder of Inbound Zombie, a social media strategy firm in Cambridge, MA. We help non-profits increase awareness, amplify engagement, and get more donations online. In addition to strategy development, we make WordPress websites, build custom Facebook Pages (and apps), and create content.
    • Partner at SocialBrite, a consulting organization that helps any sector make their business more social.
    • Partner at Charityhowto, a “how-to” learning website for nonprofits.
    • Co-founder of 501MissionPlace, an online forum for nonprofit founders and executive directors.
    • Contributor and regular blogger over at The Huffington Post, and Razoo (Razoo pays me).
    • Instructor at Marketing Profs University.
    • Speaker and Presenter at various conferences (see listing to the right).
    • Author“Facebook Marketing for Dummies”.
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Obsessed Creative:

    • Business builder – 15 years experience in corporate sales and marketing. Watch this video to see why my corporate experience is critical.
    • Artist – Yes, you want someone creative on your side. Someone who can blend together previously unrelated ideas, passions, and tools.

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  • Bricklayer – Together, we will decide, which steps to take first. In time, world-domination will be within reach.
  • Travel guide – Have you lost your way online? Let’s dig out the map and find out where you’re headed. “Ok. From here, you want to be doing this.”

Childhood Creator:

  • I am a parent – This one is very important: I have a personal investment in the future that you are creating.

How to hire me or Inbound Zombie:

If you’re interested in hiring Inbound Zombie click on a service below:

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You can also call me at 617-401-7887 or schedule 30-minutes to chat.

  • My most recent book
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  • Spreading the Gospel:





  • Speaking Engagements

    "How To Use Facebook to Market Your Business"
    - MarketingProfs University

    "The Ultimate Zombie Survival Kit for Social Media DoGooders"
    - BlogWorld 2011

    "Facebook 101 for Nonprofits"
    - Tech Day Camp 2011

    "How to Take Your Facebook Page from Meh to Amazing"
    - MarketingProfs University

    "Ignite the Power Within"
    - 2011 Philanthropy Midwest Keynote

    "Is The Road To Success Paved With Location Based Services?"
    - Nonprofit Technology Council

    "Facebook Fundamentals for nonprofits and small businesses"
    - Cape Cod Tech Council

    "Social Media On-Ramp For Nonprofits"
    - BlogWorld 2010

    "Sustainable Social Media Marketing Campaigns For Nonprofits"
    - Boston 140 Conference

    "Social Media 101 in 10 Slides"
    - Cape Cod Technology Council

    "Social Media 101 in 10 Slides"
    - American Burn Association's Annual Conference

    "Building Your Community On Twitter"
    - Philanthropy.com

    "Getting Started On Facebook"
    - Techsoup.Org

    "OK, I’m on Social Media…Now What?"
    - Share Our Strength Leaderership Conference

    “Understanding the ROI of Social Media” - - Techsoup.Org

    “10 steps to Nonprofit success on Twitter” - givezooks.com

    "Introduction to Social Media & Fundraising" - Techsoup.Org

    "Twitter Fundraising: Holy Grail or Fail Whale?" - Network for Good

    "How Nonprofit Groups Can Use Online Tools to Build Awareness and Raise Money" - Philanthropy.com

    "Social Media For Social Entrepreneurs" - Babson College

    "Basics for Beginners: Getting Started with Social Media Tools" - Techsoup.Org

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