Creating an Ecommerce Tracking Plan for Google Analytics

February 9, 2012 By Justin Cutroni 1 Comment
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Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my [...]

Filed Under: Analysis, Ecommerce Tagged With: Analysis, business, commerce, Data, ecommer, google-analytics, KPIs, marketing, metrics, revenue

Google Analytics & Feedburner: A Love-Hate Relationship

January 25, 2012 By Justin Cutroni 2 Comments

I love Feedburner. For those that are unfamiliar with Feedburner, it tracks how many people subscribe to an RSS feed, the various applications that access your feed, and how many people take action on your content. It will even track how many people subscribe via email. All wonderful metrics related to interaction with your syndicated [...]

Filed Under: Campaign Tracking Tagged With: Analytics, Campaign Tracking, Data, Feeds, RSS

Save Your Ass With Google Analytics Data Alerts

January 4, 2012 By Justin Cutroni 13 Comments

Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using [...]

Filed Under: Analysis, Tips, Web Analytics Tagged With: alerts, Analysis, data alerts, data monitoring, google alerts, reporting

Building a Mobile Ecommerce Dashboard in Google Analytics

December 13, 2011 By Justin Cutroni 13 Comments

Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if [...]

Filed Under: Analysis, Reporting

The Google Analytics Social Data Hub – More than Meets the Eye?

December 8, 2011 By Justin Cutroni 10 Comments

You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? [...]

Filed Under: Predictions Tagged With: announcements, Predictions, social media, Tracking

Going Google

December 1, 2011 By Justin Cutroni 28 Comments

Hi everyone, just a quick post to let you, the blog readers, know that I’ve gone Google. Starting in January I’ll be part of the Google Analytics team. I wrote a small post on the Cardinal Path blog, but wanted to reach everyone reading this blog and add a little more detail about what I’ll [...]

Filed Under: Personal

Path Analysis in Google Analytics with Flow Visualization

October 19, 2011 By Justin Cutroni 21 Comments

Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary [...]

Filed Under: Analysis Tagged With: Analysis, features, flow visualization, path analysis
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