Building a Mobile Ecommerce Dashboard in Google Analytics
December 13, 2011 By Justin Cutroni 13 Comments
Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if [...]
Filed Under: Analysis, Reporting
The Google Analytics Social Data Hub – More than Meets the Eye?
December 8, 2011 By Justin Cutroni 10 Comments
You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? [...]
Filed Under: Predictions Tagged With: announcements, Predictions, social media, Tracking
Going Google
December 1, 2011 By Justin Cutroni 28 Comments
Hi everyone, just a quick post to let you, the blog readers, know that I’ve gone Google. Starting in January I’ll be part of the Google Analytics team. I wrote a small post on the Cardinal Path blog, but wanted to reach everyone reading this blog and add a little more detail about what I’ll [...]
Filed Under: Personal
Path Analysis in Google Analytics with Flow Visualization
October 19, 2011 By Justin Cutroni 21 Comments
Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary [...]
Filed Under: Analysis Tagged With: Analysis, features, flow visualization, path analysis