“When brand marketers leverage social media, they chance harsh blowback from unwitting commercial promotion and Twitter etiquette breaches. “Twitter as a Business Tool” offers preventative advice on ‘what NOT to do’ along with a plan for engagement.”
Susan Bratton, CEO, Personal Life Media, Inc. and Host of “DishyMix” Podcast. Voted #1 Social Media Podcast by Top Rank

” In the time that it takes for a cross country flight; you can be quickly up to speed on how to best use Twitter for your business with the practical & insightful  advice from this Multi-media kit. Not every brand will require the same utilization of Twitter. This kit makes quick work of determining what strategy is best suited for a brand. Backed by case studies, the best practices information offers an actionable plan that you can present with confidence.”
Brett Johnson, Senior Strategist, Ad Agency: WhittmanHart”

“Rumford is a digital veteran and native, a constant explorer and marketer in his own right. He balances his analytical, quantitative nature with a warm storytelling sense of humor. This comprehensive package will give you the information, direction, confidence and resources to address your business objectives”
Mark Silva, Principal of Ad Agency: Real Branding

“A comprehensive and high value exploration of Twitter and its Ecosystem. The Business Use Cases supplied are well researched and provided me with excellent food for thought & direction”
David Hinson, President, Sumner Systems Management

“This multi-media kit is like a packaged salad, Rodney puts all the ingredients together for convenience. And yes, he adds some special information unique to this project that makes it all very effective. Twitter as A Business Tool is a comprehensive suite of information for businesses to understand Twitter as it applies to their objectives. In print, video and audio, Rodney takes users through the Twitter culture and how to be a part of it, not an outsider trying to break in. That’s the mistake of most businesses. They think it’s like using a direct mail postcard to get new business and it’s not. Rumford is fearless when it comes to exploring new technologies. He was one of the early trailblazers with blogging and podcasting and it’s true with Twitter. His insights are priceless!”
Albert Maruggi, President of Provident Partners, Senior Fellow - Society for New Communications Research

“The knowledge and foresight into how Twitter can be used as a communication channel that can help both large and small brands in their marketing and branding efforts is leading edge and eloquently laid out in this book. Rodney’s done an excellent job at showing you the skills, best paractices and tools you need to be a social marketing wizard through Twitter.”
Jesse Stay, CEO, SocialToo

“Rodney’s book has captured the essence of how to build — and nurture — a quality business community on Twitter with the tips, tools, and real world advice to put it into practice as soon as you’re done reading it. It is a blueprint for effectively harnessing the power of microblogging to advance your business and build your brand. You will avoid the common pitfalls and mistakes so that you can hit the ground running to successfully integrate Twitter into your communications mix. An absolute must read for any professional seeking to network, collaborate and further their endeavors.”
Gennefer Snowfield, Founder and CEO, Consulting Firm: Acclimedia