Conference of Leaders

Share Our Strength's 2011 Conference of Leaders

Presented by C&S Wholesale Grocers

Agenda

Sunday, October 16

9:30 a.m. - 10:30 a.m.

Optional Pre-Conference Session: Share Our Strength 101
Room: Baltimore B

Speakers:

  • Dave Slater, Director of Communications, Share Our Strength
  • Debbie Shore, Co-founder and Associate Director, Share Our Strength
New to Share Our Strength? Want to learn more about what we do and how we do it? Please join us for this introductory session. You'll learn about the vision that shapes our organization, our history and initiatives, including our plan to end childhood hunger in America. Experienced staff will be on hand to answer your questions.

11:00 a.m. - 12:30 p.m.

Opening Brunch Plenary
Sponsored by: Domino® Sugar and C&H® Sugar
Product Sponsor: S.Pellegrino® Sparkling Natural Mineral Water
Room: Maryland BCDF

12:30 p.m. - 12:45 p.m. - Break

Concurrent Sessions: 12:45 p.m. - 2:00 p.m.

Ending Hunger—The Basics
Room: Baltimore A

Speakers:

  • Kim Caldwell, No Kid Hungry Program Manager, Share Our Strength
  • Patrice Mobley, Cooking Matters National Coordinator, Share Our Strength
Excited to end hunger but not entirely certain what that means? Join Share Our Strength staff and anti-hunger leaders from around the country for an interactive session to learn more about why hunger is an issue in America and what we're doing to address it. With topics ranging from federal programs for low-income families to feeding a family on a SNAP budget, you will leave this session better able to explain hunger in America to your peers and excited to help end childhood hunger in your community.

OR

Cooking Matters to You: A Hands-On Introduction to a Key Component of the No Kid Hungry® Campaign
Sponsored by: Walmart
Room: Maryland AE

Speakers:

  • Alicia McCabe, Director, Cooking Matters Massachusetts, Share Our Strength
  • Andrea Rougé, RD, Metro Program Manager, Cooking Matters Colorado, Share Our Strength
  • Gillian Davidson, MS, Cooking Matters National Training Manager, Share Our Strength
In this interactive session, attendees will participate in a mock Cooking Matters class as a fun way to better understand this important element of the No Kid Hungry Campaign, and how it gives parents the skills, knowledge and confidence to make healthy, affordable meals for their family.

OR

Hungry for Change: How Advocacy Can Make a Difference for Hungry Kids
Room: Baltimore B

Speakers:

  • Stacy Dean, Vice President for Food Assistance Policy, Center for Budget and Policy Priorities
  • Matt Sharp, Senior Advocate, California Food Policy Advocates
  • Joel Berg, Executive Director, NYC Coalition Against Hunger
Moderator: Mike McKenna, No Kid Hungry Senior Project Coordinator, Share Our Strength

It's been a wild year on Capitol Hill and the rest of the Congressional term will be filled with just as many surprises. The Super Committee that came out of the Debt Ceiling deal is tasked with finding $1.2 trillion in cuts, and the Farm Bill is up for renewal in 2012. Come learn about what these two legislative processes could mean for the nutrition programs upon which hungry kids rely. Policy experts working for changes in the federal and local government will share techniques to help you become an advocate for the kids in need in your community.

2:00 p.m. - 2:15 p.m. - Break

Concurrent Sessions: 2:15 p.m. - 3:30 p.m.

Using Social Media to Ignite Powerful, Sustainable Movements that Make Meaning and Money
Sponsored by: Arby's Foundation
Room: Baltimore B

  • Speaker: Amanda Hite, CEO and Founder of Talent Revolution, Inc.
Businesses, government and non-profits that work together to benefit society not only "do good," they "do well." Marketers today need to think in terms of long-term movements, not short-term campaigns. Campaigns have a beginning and an end. Movements live on as long as passionate people are connected and involved. The great ones go on indefinitely. Social media lends us new super powers to ignite powerful, sustainable online word-of-mouth movements that translate to offline action that makes meaningful change. In this session you'll learn how to leverage social media to: connect your business or organization to the communities you serve; organize and rally communities, influencers and advocates around a cause or idea; inspire these people to take action on- and offline; and ignite and sustain online movements that make meaning and money.

OR

Getting Personal with No Kid Hungry
Sponsored by: Food Network
Room: Baltimore A

  • Speaker: Amy Crowell, Director of Grassroots Fundraising, Share Our Strength.
Share Our Strength has created innovative ways for everyone to become involved in the fight to end childhood hunger. Fundraising and getting involved is limited only by your imagination. In this session, you'll learn about our existing initiatives and our brand-new Personal Fundraising Center and Youth Action Center. We'll be looking for ideas to make these resources dynamic and easy to use, so come ready to participate!

OR

Getting Kids to Eat Healthier School Meals
Sponsored by: Walmart
Room: Maryland AE

  • Speaker: Brian Wansink, PhD, John Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab
Which would you pick out of a cafeteria line, "Broccoli" or "Pleistocene Green Broccoli"? Current research in behavioral economics can be applied to create healthy mealtime environments in schools, afterschool centers, and childcare centers. Learn how gentle nudges can ensure that more of those nutritious foods provided in federal meal programs get eaten, maximizing the benefits of our No Kid Hungry efforts.

3:30 p.m. - 5:30 p.m. - Break

5:30 p.m. - 7:00 p.m.

General Reception
Sponsored by: Sodexo
Product Sponsors: Blackstone Winery, Brown-Forman, Maryland Wine, S.Pellegrino® Sparkling Natural Mineral Water, Stella Artois
Room: Maryland Foyer

Sharpen Your Culinary Skills with Share Our Strength Chef Demonstrations

  • Gina Chersevani, Mixologist at Ps 7's, Washington, D.C.
  • Seth Bixby Daughtery, Food & Wine, Executive Chef, Minneapolis
  • Jeffrey Elliot, Manager of Culinary Relations, ZWILLING J.A. HENCKELS,Hawthorne, N.Y.
  • Lori Flynn, Lead Chef Instructor, Le Cordon Bleu College of Culinary Arts, Atlanta
  • Laurie Forster, Sommelier, The Wine Coach, Easton, Md.

7:00 p.m. - 9:00 p.m.

Leadership Awards Dinner
Sponsored by: ConAgra Foods® Foundation
Product Sponsors: Food Network's Entwine, S.Pellegrino® Sparkling Natural Mineral Water
Room: Maryland BCDF

Keynote Speakers:

  • Bill Shore, Chairman and Chief Executive Officer, Share Our Strength
  • Maryland Governor Martin O'Malley

Monday, October 17

6:30 a.m. - 7:30 a.m.

Optional Morning Fun-Run
Room: Main Lobby (1st Floor)

Join members of our staff for a 2-3 mile run/walk around the Baltimore Harbor area. All levels of ability are welcome!

8:00 a.m. - 9:00 a.m.

Continental Breakfast
Room: Maryland BCDF

9:00 a.m. - 10:30 a.m.

Morning Plenary
Sponsored by: Jimmy Dean
Product Sponsor: S.Pellegrino® Sparkling Natural Mineral Water

Keynote Speaker:

  • Bill Ludwig, USDA Food and Nutrition Service Regional Administrator for the Southwest Region

10:30 a.m. - 10:45 a.m. - Break

Concurrent Sessions: 10:45 a.m. - 12:00 p.m

Connecting Employees to Community Organizations--What's in it for Everybody?
Room: Watertable ABC

Speakers:

  • Daryl Gormley, Hillshire Farm Brand General Manager, Sara Lee
  • Rev. Robert P. Hahn, Chairman, End Hunger in Calvert County
  • Linda Odorisio, VP Communications, CGI
Moderator: Chuck Scofield, Chief Development Officer, Share Our Strength

As a company, you need to engage your employees in meaningful experiences that increase their work life satisfaction, provide outlets for team building, and foster loyalty to your brand. As a nonprofit, you need volunteer support to further your mission. As an employee you want to be involved in your community and for your company to share in that support. Learn from our team of panelists who have successfully mastered the art of employee engagement.

OR

Getting to 50: The No Kid Hungry State Strategy, Coming Soon to a State near You
Room: Baltimore AB

Speakers:

  • Meghann Dallin, Campaign Manager, New Mexico Collaboration to End Hunger
  • Jeremy Everett, Executive Director, Texas Hunger Initiative
  • Lucy Nolan, Executive Director , End Hunger Connecticut!
  • Rhonda Jackson, Campaign Manager, No Kid Hungry New Orleans
Moderator: Melissa Roy, Director of State Partnerships, Share Our Strength

This session will provide an in-depth look at the No Kid Hungry state strategy model. Participants will learn how anti-hunger advocates in their states can access the benefits, skills, resources, and expertise of Share Our Strength's No Kid Hungry Campaign.

OR

Emerging Trend: Latino Children at Risk of Hunger in America
Room: Maryland AE

Speakers:

  • Jennifer Ng'Andu, Deputy Director of the Health Policy Project, National Council of La Raza
  • Betsy Ambrosino, Bilingual Senior Coordinator, Cooking Matters Colorado
Moderator: Courtney Smith, No Kid Hungry Program Director, Share Our Strength

Latino children are the youngest and fastest growing population in the United States. Unfortunately, Latino children disproportionately experience food insecurity and have the highest rate of it (34.9%) compared with other populations. This session will provide an expert overview of Latino childhood hunger and explore strategies to connect Latino communities to federal nutrition programs

12:00 p.m. - 12:30 p.m. - Break
Boxed lunches are available in the Maryland Foyer
Product Sponsor: Cookie Central, S.Pellegrino® Sparkling Natural Mineral Water

12:30 p.m. - 1:45 p.m.

Lunch Sessions:

Putting the Pieces Together For a Complete No Kid Hungry Puzzle
Room: Baltimore AB

Speakers:

  • Kathy Underhill, Executive Director, Hunger Free Colorado
  • Andy Nowak, Project Director Slow Food Denver, Cooking Matters Volunteer
  • Deb Heinrich, Nonprofit Liaison to the Governor, State of Connecticut
  • Shannon Robins, No Kid Hungry Connecticut Campaign Manager
  • Dawn Crayco, Deputy Director, End Hunger Connecticut
Moderator: Jennifer Jinks, National Campaign Director, Share Our Strength

How do all the pieces fit together to build a successful No Kid Hungry campaign? In this session, attendees will learn how every program and fundraising platform of Share Our Strength interconnects for maximum impact. Representatives from Colorado and Connecticut No Kid Hungry campaigns will provide success stories and lessons learned from piecing together their own state puzzles. You'll discover how your work best fits to make sure no kid goes hungry.

OR

How to Tell Your No Kid Hungry Story So People Listen and Act
Sponsored by: Walmart
Room: Maryland AE

Speakers:
  • Lindsay Branham, Senior Producer, MediaAID
  • Katherine Van Steenburgh, Manager of Hinges of Hope & Field Content Specialist, Share Our Strength
  • Erica Rose, Teacher, D.C. Public Schools
  • LaTresse Snead, Community Relations Team Lead, Tastefully Simple
Moderator: Dave Slater, Director of Communications, Share Our Strength

Share Our Strength volunteers, staff and partners have compelling stories about their experiences and work, but how can you communicate them so people listen and take action? This workshop will focus on transforming real-life experiences into impactful communications for the media, funders, partners and stakeholders. We'll show concrete examples or how to recognize the most engaging stories and use videos, blog posts, Twitter, Facebook and photos to bring them to life. We will also cover how to best share these nuggets with the media and your networks. Come ready to share your stories and get advice from our panel of experts.

1:45 p.m. - 2:00 p.m. - Break

2:00 p.m. - 3:00 p.m.

Closing Plenary
Sponsored by: Hickory Farms
Room: Maryland BCDF

Keynote Speaker:

  • Dan Pallotta, Founder of Pallotta Teamworks, President of Advertising for Humanity, and author of "Uncharitable: How Restraints on Nonprofits Undermine Their Potential".

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