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Dx3 Canada is the only expo in Canada focused on digital marketing, digital advertising and digital retailing where agencies, brands, publishers and retailers get together for two days to network and do business.
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The Dx3 2012 buzz was incredible ... CLICK HERE to read what people are saying.
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2012 Exhibitors & Partners
Dx3 Digest
Branding Canada: Q&A with Roots’ James Connell
How do you translate a rustic Canadian brand to the slick digital space? James Connell, VP of e-commerce and marketing at Roots, explains that it all comes down to treating customers like people.
Roots is an iconic Canadian company but your image is, well, rootsy. How do you bring that sense of heritage and authenticity to the web?
For us, it’s all about trying to use organic colours and elements, as well as trying to be very authentic. Also, in an artificial space, sometimes the authenticity you get is the way you interact with people.....READ MORE
Dx3 Canada 2012 Speakers
Insights from Canada's Digital Minds
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