Patrick Powers

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There’s a scene in the 1983 classic “Mr. Mom” when new stay-at-home dad Jack Butler attempts to drop off his kids at school. It’s a simple task, really, but as his kids and others are quick to point out, he’s doing it wrong. When it comes to location-based services and how we employ them in [...]

Crafting the image or identity of an institution’s brand in the mind of a student is nothing new. Brand positioning in higher education relies upon the ability to convey a institution’s uniqueness, differentiation and verifiable value. It’s no different online. All positioning is digital positioning. The web often is the university’s front door for students. [...]

Recent changes to the way Facebook generates its news feed may have marketers rethinking the kind of content they post from a page —  but they also need to consider the means by which they post it. EdgeRank Checker last month conducted an analysis of 1 million updates on 50,000 pages that influence more than 1 [...]

What does Facebook’s timeline mean for marketers? Will users subscribe to public figure profiles? What’s the impact of the ticker? And what do all these changes mean for page administrators? Seth Odell and I spent an hour breaking it all down on Higher Ed Live, a weekly web show dedicated to digital development and professional [...]

It’s clear this social network is going to be the next big thing. “Not Google+ has no learning curve at all. Everybody alive already has years of experience using it. You’re an expert … To continue your membership simply continue not joining Google Plus.”

Facebook earlier this week once again changed the way users interact with each other and how they experience the news most important to them. What does this mean for higher education? It’s more important than ever to be awesome. Awesome Facebook posts stick. Awesome posts generate comments and get shared with others. People subscribe to [...]

It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different?

Webster University this year partnered with SCVNGR to host a 3-day event to increase participation and enhance the orientation experience. It became more successful than our wildest dreams.

If I’ve learned anything from two weeks spent playing around in Google+, it’s that when it becomes available, this service can work for higher education.

I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” [...]

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About Patrick

Patrick Powers is a digital marketing and communications professional working in higher education in St. Louis, Mo.

Recent Comments

• Robin on Why Google + Will Work for Higher Ed
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