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Q and A
Give yourself the gift of growing your business, making moola and being the only boutique school portraiture photographer in your town! Ok, so I know it brings up lots of questions and here is the place for the answers. If you find that one of your questions about Get Schooled : School Portraiture hasn’t been answered below, please simply leave your question in the comments section and I will add it into the mix.
1. what the heck is Get Schooled : School Portraiture?
I could give you the LONG version but I will spare you. It is simple; I was new to town, I didn’t have a client base, I wanted to generate some cash flow, I wanted to generate a good client base, I wasn’t yet involved in the community and didn’t know anyone to help me by referring clients. I had to find another way. I decided to start shooting medium size preschool [student count around 80]. What I found was…. NOTHING on the business side of school portraiture. So after lots of trial and error. I have a system, I know what works and basically Get Schooled : School Portraiture is that avenue. The place/way for me to share what I have done and learned!
2. why would I want to start capturing school portraits? Standing in a stinky gym, pressing the shutter release 300 times in an 8 hours shift sounds horrible!
Seriously, I feel you. Right there is what I want to change with Get Schooled : School Portraiture. I want families, photographers and school staff to view the school portrait experience totally different. I want families to expect amazing images, instead of crossing their fingers and praying that a decent image comes home. No way, Get Schooled : School Portraiture is all about the modern, fun and beautiful school portrait. Yes, you will take a tiny bit longer on each child then a typical big franchise studio, but that is the point! You can be creative, you can capture stunning images, you do not have to stand in a stinky gym for 8 hours a day/5 days a week! What I found is contracting even just a few small private schools or preschools each year has opened up door in my business like nothing else. You are basically being paid to market to these families . . .
3. what do I get?
the guide: is a 48 page pdf guiding you through the entire process of developing and running a successful school portraiture division of your business. We have posing tips, marketing, work flow, set design, and more. On average a medium size preschool will bring in $2800.00 following the guide will bring the same success to you! We can do it, we can change how families view school portraits, join me?
marketing and forms: here is were I give you EVERYTHING I’ve written and designed. From school contracts to the little tags for magnets! If it goes in a presentation folder or goes home with a family it is in the marketing and forms packet. Do not waste needless hours designing your own marketing products and froms when you can simply customize mine!
Say, Stinky Cheese: It’s a simple book created for teachers to read to children before YOU the photographer arrives. There is even a layered psd page for you to put your own picture in. Follow Max and Molly as they get ready for PICTURE DAY.
The Lunchbox: Is EVERYTHING you see above at a significant discount.
4. what is your favorite part of school portraiture?
I actually have two – I have a hard time choosing just one. 1. when parents are genuinly happy about the images I’ve presented to them. Parents loving that they now have an option! 2. when families call me months after a school shoot and say “Sally, had so much fun with you at school and we loved the portraits, we would like to book you for a family portrait!”
5. how do I get the goods.
well that is super easy, click the ‘purchase’ link at the top of the blog!
question from a reader:
6. emily said…
these questions were super helpful…i have one too. i don’t know if this is something you would share (or if you only share it with people who have boughten the whole shebang)…but, what do you charge the school for your time? i am going to be taking pictures for my sons school (a very small private school—45 families) and i just don’t know where to price my “fee” at…i want it to be reasonable…but i also would like to be paid for my time…etc.
any thoughts?
Hi, Emily – that is a great question. However it is something I do discuss in the guide. One thing I will say about pricing is, be sure and really put thought into it. Think about ALL the costs involved and make sure you are making a profit!
Thank you so much for your kind words, I am so happy the Get Schooled : School Portraiture tools are helping so many of you.
Looking forward to an AWESOME 2011 for all of us.
Courtney
3 Responses to Q and A
What do you do about the schools that require a certain head size for use in yearbooks?
This is a brilliant idea! I found you through clickinmoms and hope I win the contest. I just started my business in the new year and have very few clients yet. I can’t afford to but this yet, I’m a single mom with three kids but if I don’t win, I will be putting it on my wants list (along with the 85mm 1.8 lens I tried as a rental!) for sure. Hope you have great success.
Best,
Amy Kubik
What about schools using uniforms for their pupils? Is there any specific tips / advise in your Guide ?
Thank you
Ophelie