“ The products that take design seriously and incorporate it from the start are going to be the ones that connect with people in a way that really makes an impact in the world. As more and more products are built in this manner, people are going to notice the pattern. Designers will be seen as an essential ingredient in any startup team. The perception of design as decoration will start to show cracks.”
Cameron Koczon (An Important Time for Design)
The whole article is a must read.
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