About Me

You’ve reached the online hub for Justin Cutroni.

I believe in two basic things: simplicity and helping other people. This drives me both professionally and personally. I try to incorporate these principles into everything I do be it teaching web analytics or helping my kids build a pillow fort.

I’m currently the Director of Digital intelligence for Cardinal Path, an online marketing and analytics firm based in Phoenix. Why Digital Intelligence and not web analytics? Because I feel that many of the clients I work with need to take a more BI focus when it comes to web data. That’s the direction analytics is moving in.

I really dig my job. I get to work with a great team, challenging clients and I’m always learning something new.

I’ve written three books:

• Google Analytics published by O’Rielly, June 2010. This book is for the advanced GA user. It dives into many advanced topics, like custom variables, that Performance Marketing does not cover. This book is all about GA. This book was translated into Spanish and Portuguese.
• Performance Marketing with Google Analytics, Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis.
• Google Analytics Short Cut published by O’Reilly, August 2007. This is the original version of Google Analytics from above. This book was translated into French.

I’m available to connect at:

• LinkedIn
• Twitter
• Google+

I do a fair amount of speaking, including the following presentations:

• January 2012. Budapest Hungary.
• Strata Online Conference. December, 2011.Web Analytics: The Enterprise Gateway Drug to Big Data?
• eMetrics 2011. October 2011.
• GAUGE 2011. October 2011.
• Web Analytics for Publishers. September 2011, Detroit MI. A private presentation for Crain Communications.
• Esto es Google. August 2011, Mexico City. Google Marketing event to promote Google services in Latin America. Spoke about web analytics and Google Analytics.
• Web Analytics Association Boston Symposium. June 2011, Boston.
• AdTech. April 2011. San Francisco. Assisted Google Analytics product management with Multi-Channel Funnels feature launch.
• GAUGE 2011. March 2011, San Francisco. Keynote speech and Visualizing Data with the GA API
• Google Analytics Certification. March, 2011, Athens. Invited to train and certify 200 agencies in Athens, Greece.
• Google Analytics for Nonprofits, Progressive Business Conference, May 2010
• Show me the data! Understanding today’s online data ecosystem, Web Reasearch for Beginners, June 2009
• Web Measurement Breakfast, Public Media, February 2009
• Understanding your Web Audience, Interactive Media Alliance, June 2009
• 10 Ways to Create a Testing Culture, Emetrics, October 2008
• Web Analytics: What, Why and How to Start, Invent Vermont, May 2008

Here are an assortment of videos and podcasts I’ve done.

• Using Google Analytics for More than Pageviews. A video for AppSumo [costs money]
• Google Analytics Deep Dive. One The Record Podcast. June 2011.
• Beyond Web Analytics Podcast. April, 2011
• The Future of Analytics. EMetrics Marketing Optimization Interview. October, 2010.
• Esto es Google Web Analytics Keynote:

If you’d like me to speak at an event you can contact me.