Indio Sessions (2010)
Project: Website & Visual Identity. My work: Art Director, Designer & Illustrator. Client: Indio. Credits: Grupo W & MeetMattt
Description: Indio cerveza, of the FEMSA group, is without a doubt one of the top selling beer brands for young people in Mexico. Ads for alcoholic beverages are not allowed in Mexico, so Indio decided to advertise through an online live music concert.
A 3-step campaign was set: the first promoted the Wolfmother concert, the second was a facebook quiz where the users could win tickets and the third was the link where you could see the online live concert.
When I started to look for references regarding the Indie scene I realized the elements related to this aesthetic are very free and experimental, so it would be difficult to apply it to a brand. I defined the concept using triangular shapes, the space between the elements, mountains and others elements that ended up composing a surreal and interesting image, to say the least. I applied the colors of the brand and gave a handmade feel to the typography. This is a work in progress and I'll update it soon.
Description: Indio cerveza, of the FEMSA group, is without a doubt one of the top selling beer brands for young people in Mexico. Ads for alcoholic beverages are not allowed in Mexico, so Indio decided to advertise through an online live music concert.
A 3-step campaign was set: the first promoted the Wolfmother concert, the second was a facebook quiz where the users could win tickets and the third was the link where you could see the online live concert.
When I started to look for references regarding the Indie scene I realized the elements related to this aesthetic are very free and experimental, so it would be difficult to apply it to a brand. I defined the concept using triangular shapes, the space between the elements, mountains and others elements that ended up composing a surreal and interesting image, to say the least. I applied the colors of the brand and gave a handmade feel to the typography. This is a work in progress and I'll update it soon.
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