Bloggertone » Marketing » 5 Factors to a Well Customized Facebook Fan Page
5 Factors to a Well Customized Facebook Fan Page
by chingyawong on March 16th, 2010 | View Comments
As more people are venturing into the world of social media, Facebook has remodeled itself into fulfilling both personal and professional needs of its ever growing user base. We all know how Facebook Fan Page works strategically as a publicity tool. It may not take too much time to create one, but for a page to be well customized, there are at least 5 factors we need to take into considerations:
1. First Impression: The Landing Page
Imagine when you’re passing through a busy street, which shop will most likely capture your attention? Could it be a crowded shop or a catchy signboard? If not, probably something else that is memorable or related to your needs. Even you may not crave for a service now, but the visual impact can stay in your mind longer than you can imagine. Same concept applicable to a fan page. Whether it could be a specifically designed Welcome tab or Wall posts, make sure your landing page is impactful enough that leads to further interest in knowing more about your business.
2. Engaging Conversations: Discussion & Posts
A conversational fan page is a lot more attractive than a sole broadcaster. Prepare a discussion board and allow open posting so fans can feedback to you easily. Moderate incoming comments and respond to them diligently. Fan page represents a guest room where people come to visit and been attended to less-officially. All open discussions and network activities will be observed by millions of passer-by. Maintain a good PR with your supporters is a perfect testimonial of how you catering to your client’s needs.
3. Customer Friendliness : Informative & Social Profile Tabs
Here¡¯s a tricky part ¨C you ought to think about the attractions for your fan page. Give your new and existing fans good reasons to stay and participate. Let it be your outstanding networking skills or the specialty you can provide for your service. In addition to that, make sure you can be reached easily. If not always on Facebook, let them know how you can be contacted by a visible Skype and Twitter account.
4. Business Branding: Reviews & Testimonials
After everything has been taken into account, the only question now is how reliably the fans can trust you as a service provider? Many people neglected the impact of a social networking site’s word of mouth can travel far. If you are going to put your brand out there in the open, do make sure you are dedicated to this networking mission. If you have a satisfied customer, request him for a service review. Make use of your fan page as a live testimonial to be witnessed by all.
5. Call to Action: Join as fans & visit Main Site
Can you convert your visitors into fans after all the impressions? Have you setup an email listing box for them to be contacted? How about Email Newsletter for existing fans? Always be reminded that Facebook fan page is a platform to reach out, to bond. The ultimate destination will still be your main site where more information and references can be obtain easily with less distractions.
What would make a well customized fan page in your opinion? Kindly share your thoughts in the comments.
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Category: Marketing Strategy, Social media Marketing, Sugartone
Tags: facebook fan page, Social media Marketing, social media tips, Sugartone
The Author: chingyawong
Ching Ya is a social media addict & enthusiastic blogger. Determined to dissect the ideas & apps related to social networking, and present them with illustrations & easy How-To’s. No, she’s no expert. It’s the passion, strong will and massive curiosity that brought her here today. www.wchingya.com/
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Add Your Comment
Great stuff Ching! I need to go make a couple of tweaks myself. First step–get a landing page done–we still drop people onto our Wall. Sort of an overwhelming experience for a new member.
I read your post earlier and had to make my way back. This is very good information as well as is your website. I find Facebook one of the most difficult platforms to deal with, especially with group and business pages. However, with it’s prowess, it is one that needs to be mastered. Thanks for your help.
Great post Ching Ya,
May I suggest www.involver.com for some great free tools to help you bolster your FB page. I like the You Tube and Twitter tabs. Any advice or additional fans on my FB page welcome – www.facebook.com/thecareerscoach
Ooh – cool tips there. I have completely shied away from my FB page, it’s the hardest one for me at the moment. i think this is because of the many mobile apps I have on my phone and have not set up Facebook properly yet.
Thanks for the gentle nudge
I appreciate your comment, Bill.
An active Wall can just be attractive to some. A welcoming page can provide a pre-viewing experience, an added value for new comers — I agree with you.
Facebook has indeed won us over with its impressive user counts. You are right, challenges are there to adapt and manage the business platforms. A continuous effort but worth investing in.
Thank you Steve for the valuable feedback.
Thank you Greg, I’m glad you find it useful. Involver is one handy tool for presentable tabs, a friend suggested to me either.
At least some wouldn’t have to worry over complicated codes during media-embed. I have just fanned your page, looks quite good. Will get to know your page more.
Thank you Elaine, no worries I know exactly how that feels.
It took me almost 3 months to really start firing up my fan page too. A lot of work to be done. Whenever you feel like gaining a new fan, be sure to give me a nudge, I’ll be glad to support as well.
Hi Ching Ya, great post! I have started to use FB seriously only this year, I am still very much in learning mode but I am learning every day. I’ve worked on having good content so far but I think I am now ready to put some of your wonderful advice into practice. Thanks for sharing & your continued support…. I really appreciate it, Niall
Great outline Ching Ya! I still have to work on the very first thing on this list! It’s amazing how much time it can take to set this social site up to look right. But when you see some good examples it’s motivating. Mari Smith just updated her Welcome tab and it is absolutely outstanding. So, step one is to find a designer and step two is to brush up on FBML code to do all of those fancy things.
Great post. I have a FB business page but struggle with it. I’d welcome any comments or help you may have Ching Ya – www.facebook.com/whatswhat. I find Twitter so simple but would love to get my head around Facebook more because I know it is a very useful tool. Your post has given me the push to do that, thank you.
I think it is brilliant and I jumped right on the boat awhile back… I love Facebook and it has been a major source of business for my Real Estate.
You’re most welcome, Niall. Truth is I get to learn so much from everyone as well, especially Cindy who has been a really good mentor and friend in many ways. You’re doing great with Bloggertone and will be following your progress. Thank you for this opportunity as well.
Stunning, isn’t it?
Very nice touch up, feels like changing mine too. ha.. Still struggling from putting a portrait up but sure looks welcoming that way. I’ll be trying out those fancy status updates and media too, a good motivation for designers. Time to up the game a bit. ^^
Thank you for your kind words.
Your persistence to stick with Facebook is a good start. I will have a look at the fan page and let you know my thoughts. Perhaps we can exchange ideas and learn from one another’s experience. Talk soon.
That’s fantastic, good for you! Do you mind to share how did you reach out to your potential clients with Facebook? What’s the most challenging part? Love to hear your success story.
I haven’t developed a fan page yet for my business, but it looks like it will be something to consider moving forward. Thanks for an excellent article.
Colleen, thank you so much for the comment. I would love to check out your fan page once you done setting up. Give me a nudge then.
Awesome thoughts (as usual) Ching Ya! I am really working at trying to make my fan page more interactive. I love what you are doing with yours! Keep up the good work!
Thank you so much for the kind words, Kevin.
Appreciate it.
This page is Fan – Tastic, Thought this would make a great button, if only I knew how.
You have so many answers for everyone.
Is there a section for HTML as I have FBML on my Fan page,but do not understand any HTML.
Please help and thanks for your great tips.