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When Everyone Gets The Vote: Social Shares As The New Link Building
The Facebook Backlash Has Begun
Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
5 Things You Can Do To Improve Your Affiliate Program Today
No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
Facebook’s $5 Billion IPO, By The Numbers [CHARTS]
Yahoo Lays Off Flickr Customer Service Team, Reportedly 12% Of Entire Staff
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties. It offers data that should be of interest to anyone in the news/publishing space. The data comes from Yahoo’s “C.O.R.E.” — which stands for Content Optimization and Relevance [...]
February 9, 2012 at 8:00 pm ET by Matt McGee | Comments (4) | Read Story
The world’s top brands are adopting Google+ very slowly. Only one has created a new Google+ page in the past two months, and only four have increased their activity level above three posts per week. The numbers, which suggest that brands are still unsure about how — or if — to adopt Google+ as a [...]
February 9, 2012 at 2:51 pm ET by Matt McGee | Comments (5) | Read Story
Pinterest is quietly earning affiliate commission off of some images that its users “pin” on the site and, while some users are getting vocal about the practice, the company whose technology makes it possible says it’s not a big deal. That company is Skimlinks, and in a blog post today, co-founder Alicia Navarro calls what [...]
February 8, 2012 at 4:04 pm ET by Matt McGee | Comments (7) | Read Story
One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do! Advertisers have much more to talk about than they sometimes realize. [...]
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As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on purchases, there is a broadened opportunity to help businesses track and monetize consumers’ forward movement in the buying cycle. To capitalize on this opportunity, marketers must harness the valuable feedback offered through the action-driven nature of mobile [...]
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On October 28, 1939, an auctioneer sold off the entire company-owned village of Chichester, located in upstate New York: each and every house; factory building; the old social hall; and even the two-roomed schoolhouse. Seventy years later, this small hamlet isn’t unlike most other small rural communities. The grocery store exists only in the distant [...]
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To understand how Google became the world’s most popular search engine, think of it as a giant vote counting machine. That’s why there’s so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for things they like, casting ballots that Google can’t easily count. [...]
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