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When Everyone Gets The Vote: Social Shares As The New Link Building

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The Facebook Backlash Has Begun

Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero

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5 Things You Can Do To Improve Your Affiliate Program Today

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No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check

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Facebook’s $5 Billion IPO, By The Numbers [CHARTS]

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Yahoo Lays Off Flickr Customer Service Team, Reportedly 12% Of Entire Staff

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Yahoo Lifts The Curtain On Its Home Page Content Algorithm, C.O.R.E.

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Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties. It offers data that should be of interest to anyone in the news/publishing space. The data comes from Yahoo’s “C.O.R.E.” — which stands for Content Optimization and Relevance [...]

February 9, 2012 at 8:00 pm ET by Matt McGee | Comments (4) | Read Story


Only 1 “Top Brand” Has Created A Google+ Page In The Past Two Months, Report Says

The world’s top brands are adopting Google+ very slowly. Only one has created a new Google+ page in the past two months, and only four have increased their activity level above three posts per week. The numbers, which suggest that brands are still unsure about how — or if — to adopt Google+ as a [...]

February 9, 2012 at 2:51 pm ET by Matt McGee | Comments (5) | Read Story


Skimlinks Downplays Pinterest’s Affiliate Link Practice

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Pinterest is quietly earning affiliate commission off of some images that its users “pin” on the site and, while some users are getting vocal about the practice, the company whose technology makes it possible says it’s not a big deal. That company is Skimlinks, and in a blog post today, co-founder Alicia Navarro calls what [...]

February 8, 2012 at 4:04 pm ET by Matt McGee | Comments (7) | Read Story

See More News Stories


MARKETING NEWS BRIEFS

  • LinkedIn Passes 150 Million Users, Reports Strong 4th Quarter
  • Marketing Day: February 9, 2012
  • No, Google Is Not Opening A Stand-Alone Retail Store
  • AdMob To Switch To AdWords-Style Auction For CPC Advertising
  • Report: Google+ & The +1 Button Are Seeing Gigantic Growth In The US

See More News Briefs

FEATURES & ANALYSIS

  • Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business?
  • Google Analytics For The Enterprise: Perception & Reality
  • The Facebook Backlash Has Begun
  • Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
  • No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check

See More Features & Analysis

 

Drawing Out Your Affiliate Program Marketing Plan

Affiliate Marketing Column - Sarah Beeskow
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One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do! Advertisers have much more to talk about than they sometimes realize. [...]

Read more | Comment


Capture Mobile-Driven Actions For Targeted Ad Results

Mobile Marketing Column - Bill Dinan
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As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on purchases, there is a broadened opportunity to help businesses track and monetize consumers’ forward movement in the buying cycle. To capitalize on this opportunity, marketers must harness the valuable feedback offered through the action-driven nature of mobile [...]

Read more | Comment


Slinging Hash Tags: Community Building In 140 Characters

Twitter Marketing Column - Ric Dragon
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On October 28, 1939, an auctioneer sold off the entire company-owned village of Chichester, located in upstate New York: each and every house; factory building; the old social hall; and even the two-roomed schoolhouse. Seventy years later, this small hamlet isn’t unlike most other small rural communities. The grocery store exists only in the distant [...]

Read more | Comments (2)


When Everyone Gets The Vote: Social Shares As The New Link Building

Search Marketing Column - Danny Sullivan
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To understand how Google became the world’s most popular search engine, think of it as a giant vote counting machine. That’s why there’s so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for things they like, casting ballots that Google can’t easily count. [...]

Read more | Comments (4)

See More Columns


  • Top News
  • Briefs
  • Features
  • Columns
    • Yahoo Lifts The Curtain On Its Home Page Content Algorithm, C.O.R.E.
    • Only 1 "Top Brand" Has Created A Google+ Page In The Past Two Months, Report Says
    • Skimlinks Downplays Pinterest's Affiliate Link Practice
    • Recent Bans Surface AdSense Publishers' Complaints About Google
    • Sandberg Leads All-Star Lineup At Facebook's First FMC Conference For Marketers
  • See More Top News

    • LinkedIn Passes 150 Million Users, Reports Strong 4th Quarter
    • Marketing Day: February 9, 2012
    • No, Google Is Not Opening A Stand-Alone Retail Store
    • AdMob To Switch To AdWords-Style Auction For CPC Advertising
    • Report: Google+ & The +1 Button Are Seeing Gigantic Growth In The US
  • See More News Briefs

    • Is Yahoo About To Make Another Big Mistake -- With Its Display Ad Business?
    • Google Analytics For The Enterprise: Perception & Reality
    • The Facebook Backlash Has Begun
    • Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
    • No, You Don't Need To Fear The Google Privacy Changes: A Reality Check
  • See More Features

    • Drawing Out Your Affiliate Program Marketing Plan
    • Capture Mobile-Driven Actions For Targeted Ad Results
    • Slinging Hash Tags: Community Building In 140 Characters
    • When Everyone Gets The Vote: Social Shares As The New Link Building
    • Set A Higher Performance Standard: Expect To Engage Your Audience
  • See More Columns

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