Blogging started off as a means of self-expression and it caught on as such. Much later businesses started getting into the act when it was apparent that these sites get quite a lot of visitors. Following that, someone discovered that fine tuning the blogs eventually lead to singling out specific target audience otherwise known as target market in business terms. What is actually amazing to note is that there seems to be no market saturation. As the world progresses, so too the blogs themselves progress and with an endless supply of fresh materials, blogging remains to be a very powerful platform for any business, especially for car dealerships.
Let us consider the five most significant benefits that make blogging beneficial for car dealers.

1. Content – You can blog virtually about anything you can think of but it (the blog) will only be as substantial as your content. Information is what everyone looks for whether online or offline so it makes sense to provide at least something of interest for site visitors to “discover”. Achieve this and after a while, you will be cashing in from the “word-by-mouth” effect which has proven to deliver a lot of loyal and serious traffic. Once the reputation is there, it should be maintained by constantly posting fresh, updated, and of course, relevant contents.    Read more...

The whole idea is simple; The more people visit your automotive dealership website, the more people you get that are potential buyers. The real trick is how to help these people locate your site. Automotive SEO is your answer.

Automotive SEO works much like your regular search engine optimization wherein the aim is to establish a site on the first page of any search engine’s results page (SERP) based on your chosen keywords and, just like any smart SEO operation, automotive SEO is primarily empowered by content publishing, microsites, robust data structures and link building.    Read more...

In the domain of online dealerships, New Jersey’s Route 22 Nissan is without a shadow of doubt a market leader and above all a trendsetter. Having successfully generated a record breaking sales volume last year, Route 22 Nissan has proven itself time and again to be one of the premier dealerships in the online sphere. As an increasing number of prospective customers resort to the internet for purchasing a car, few online dealerships can rival the mass appeal as well as the organizational caliber that Route 22 Nissan possesses.    Read more...

The last decade has been an era in which gas prices have swung wildly, often changing by as much as 25 percent. Automobile manufacturers are no strangers to the problem, as their business depends heavily on their customers’ willingness to pay at the pump. Especially over the last several years, car manufacturers have responded to the gas crisis by stepping up their engineering efforts and rolling out more efficient and less consumptive models. The automobile industry has become a frontier for environmental advancement and consumers are buying in, purchasing increasingly efficient cars every year.    Read more...

Stress at home and at work is our worst enemy. Tie is second in line; we never have time to take care of important things we should, like getting a medical checkup. Life moves fast, it is difficult to get everything done in the time frame we want to so we usually leave the medical checkup for another time while we continue working. Sooner or later this attitude catches up with us and we all of a sudden everything goes wrong. Many tim4s it is too late to solve anything.    Read more...

If you are a car dealer, ask yourself a few questions:

• Are you not getting enough visitors to your car website?
• Are your sales figure not satisfactory?
• Is your business not able to compete with the multitude of car dealerships in your area?