Meet Kyle
Author of two acclaimed books, Twitter Marketing for Dummies and Branding Yourself, Kyle Lacy is a Principal of Marketing Research & Education for ExactTarget, a leading global provider of interactive marketing solutions.
He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile and social media.
Kyle has been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year and TechPoint’s Young Professional of the Year.
He also serves on the Board of Directors for the following unbelievable institutions:
- Exodus House
- Earth House Collective
- Paramount Theater
Reference Statements
Exact Target needed social media training after the company purchased a small Twitter application out of San Fran, California. The issue they were presented was their internal sales team was having trouble fostering true support for social media because of a lack of knowledge. Kyle was hired to train their internal teams and sales teams on social media. Kyle led a full day of training for over 200 employees.
The result: ExactTarget double their first quarter projections on sales of CoTweet (The Twitter application) to their clients. Here is the quote:
We had two main objectives – 1) Get our teams up to speed on Social Media in general and encourage participation and 2) Get our sales team into a position to discuss use cases and need for businesses to do this work. I know that we hit both of these objectives as we have seen a markable increase in use of Twitter, Facebook, Blogging from our employees and we did hit our sales goal for CoTweet in the 2nd quarter. Success was directly impacted by the work that Kyle did for us and that I would highly recommend Kyle to assist in any social media effort.
Scott Thomas
Director, Product Enablement
ExactTarget
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Kyle Lacy recently presented a day-long seminar for our employees and customers about how the make social media work for our industry. The content of the presentation was cutting-edge and not available to us from any other source. Kyle’s style of presentation was enthralling. He was funny, thought-provoking, clear, and memorable. Our employees left the seminar excited about their new knowledge and very quickly applied that new knowledge to improving our presence in and our effectiveness with social media.
Phil Terry
CEO, Monarch Beverage
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Kyle’s direct, no-nonsense approach was refreshing and effective. His experience and depth of knowledge were evident in his presentations, and he boiled his topic down to useful information without sacrificing context. Best of all, as he spoke I could sense the lights switching on throughout the room. A group of people who hadn’t yet connected the dots were able to do so at the end of the session. We’re more primed now to use social media in a smart way. I’ve started hearing the catchphrase “Evolve or die” being quoted my colleagues. For any organization, that shift in perspective is gold. Thanks, Kyle!
Diane M. Bacha
Marketing Communications Director
Public Allies National
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Kyle’s presentation to our Association gave my members insights into the importance of social networking media in advancing our business agendas. He is very knowledgeable and great at communicating with his audience. It was a good conclusion to our convention.
John Koppin
President
Indiana Telecommunications Association
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Kyle did a great job as a speaker at our event on using social media in tradeshow and event marketing! He was thoroughly acquainted with our topic and is humorous and extremely engaging.”
Reggie Lyons
Marketing Director
Skyline Exhibits
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“Kyle has been instrumental in inspiring our organization to actively participate in the new and crazy world of social media. Not an easy task for a twenty-six-year-old-company. We are very appreciative of your guidance.”
Chris Dellen
Marketing Director
Communications Products Inc
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