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Is Mainstream Media Ignoring Engagement?
By Bruce Bolger on January 18, 2012
The Sunday, Dec.18 column by Thomas Friedman in the New York Times eloquently called out the need for a new type of leadership that “inspires commitment and innovation and hope in people.” As you can see by visiting www.enterpriseengagement.org, he all but called out for Enterprise Engagement. The media is part of the problem. Is it not now [...]
Reflections on Engagement 2012
By Bruce Bolger on January 16, 2012
All about price? I heard WCBS Newsradio and Wall Street Journal reporter Joe Connolly say the other day that price has become everything… Not so. Look at the performance of Whole Foods over the last year, whose stock has provided a handsome return for investors. People will pay more for a pleasant, quality experience. Shopping for Christmas [...]
Social Networking Drives Enterprise Engagement
By Bruce Bolger on January 12, 2012
The recent rapid capitulation of Verizon Wireless to the social networking community that rose up in opposition to a new fee for online payments explains why organizations will have no choice to embrace enterprise engagement. The customer now is truly king and can now use social media tools to rapidly transmit both their pleasure and [...]
Turning the Page – Year in Review
By Bruce Bolger on January 9, 2012
Now that 2011 is officially in the books I thought I’d bring everyone up to speed on the work that was done last year and hint at some of the great stuff planned for 2012. As you know, the Enterprise Engagement Alliance has a clear, ambitious mission: to help support a new formal business practice required [...]
The NEW Enterprise Engagement Alliance portal Is Now LIVE!
By Bruce Bolger on December 16, 2011
The study, practice and application of Enterprise Engagement has been growing at a rapid pace. New information, new case studies, and new research is constantly being developed and updated. With all this new information we needed to make it easier for our partners and friends to find the information they need quickly and [...]
New Enterprise Engagement Benchmark Indicator Ready for Testing
By Bruce Bolger on December 5, 2011
The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool. You can test it at www.eewidget.com/eebenchmark Simply fill out the questionnaire, click on submit, and the results come up instantly. Complete confidentially [...]
The Customer-Employee Connection
By Bruce Bolger on November 28, 2011
You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers. (Embeded video at right – Subscribers may need to click through to see video.) The spot shows an employee at work building devices for cancer treatment wondering about the people who benefit from his work, and [...]
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- Is Mainstream Media Ignoring Engagement?
- Reflections on Engagement 2012
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Peppers & Rogers – Strategy Speaks
Incentive Intelligence – I2I
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ROI of Engagement – Catalyst Performance Group
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Globoforce Blog
- I'VE MOVED -- www.recognizethisblog.com February 10, 2012
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ideationz…a blog from rick s. pulito
- An activist songwriter nailed it… February 10, 2012
- Powerful new insight on decision-making and behavior change… February 10, 2012