With only 23% of rural Cambodians having a latrine, the market for toilets is huge.

The Sanitation Marketing Project aims to be a catalyst unleashing this market potential and bringing sanitation to the masses. The Sanitation Marketing approach focuses on market-based solutions and sustained changes in the sanitation behavior of individual households and communities. In the Sanitation Marketing approach, no hardware subsidies are provided to households.

This approach is revolutionizing sanitation development in Cambodia. Demand creation for sanitation is no longer the sole burden of government and NGOs. Local entrepreneurs are profitably creating and supplying demand for sanitation, in larger numbers, a shorter time frame, and with lower costs than any sanitation program has previously been able to achieve.

The Easy Latrine design became a catalyst for invigorating both the supply and demand sides of sanitation markets adaptability. Click here to learn more. The Easy Latrine has also created a platform for further sanitation innovation. IDE collaborated with GRET to develop a latrine model for shallow bedrock, the “Easy Shelter”, and the “Easy Shower” and have produced handbooks for public dissemination. Click here to download the Easy Latrine handbook that includes the shallow bedrock adaption and the “ Easy Shower”. Click here to download the “Easy Shower” handbook and click here to watch a video about the “Easy Shower”.