Articles

Some of the less ephemeral articles, in alphabetical order:

  • 3 Low-Competition Niches In Retail Software
  • 5 great ways to waste money in Google Adwords
  • 7 ways to be a healthier programmer
  • 10 mistakes microISVs make
  • 10 things non-technical users don’t understand about your software
  • 10 questions to ask before you write a single line of code
  • 13 ways to fail at commercial software
  • 15 criteria for evaluating software product ideas
  • 100 ways to increase your software sales in 2009
  • A new front end for e-junkie
  • A simple change that doubled sales
  • A small experiment with LinkedIn ads
  • A survey of ecommerce providers for software vendors (2009)
  • A test of cost-per-actions vs cost-per-click in Google Adwords
  • Advertising your software on Facebook (=Fail)
  • App stores set to dominate future software sales?
  • Beware upgradeware
  • C++ for the next decade
  • Calculating volume discounts for software
  • Choosing a development ‘stack’for Windows desktop applications
  • Cookie tracking for profit and pleasure
  • Cost effective software registration with ejunkie
  • digg vs reddit vs slashdot vs stumbleupon – who’s the daddy?
  • Do customers need to see an advertisement seven times?
  • Does the world *really* need yet another Twitter client, RSS reader, ToDo list or backup application?
  • First impressions count
  • Functional programming – coming to a compiler near you soon?
  • Getting customer feedback
  • Google Adwords: improving your ads
  • How good are your backups?
  • How much money will my software make (and what has that got to do with aliens)?
  • How to find a great software product name
  • If you aren’t embarrassed by v1.0 you didn’t release it early enough
  • Is it worth advertising Mac software on Google Adwords?
  • Interview with a cracker
  • iPhone app store economics
  • Is it possible to run a successful software business with a 4 hour work week?
  • Lazy instantiation marketing
  • Lessons learned from 13 failed software products
  • Mac OS X market share accelerates in 2008
  • Marketing your software through affiliates
  • Moving from POP3 to IMAP
  • Optimising your application
  • Outsourcing artwork through 99designs.com
  • Outsourcing software testing
  • Pivot tables demystified
  • Problem exists between keyboard and chair
  • Programming in flares
  • Programming with your feet
  • Promoting your software
    • Part 1
    • Part 2
    • Part 3
    • Part 4
    • Part 5
    • Part 6
  • Running a microISV
  • Selling software vs selling eyeballs
  • Seeing your software through your customers’ eyes
  • Selling your own software vs working for the man
  • Selling your software in China
  • Selling your software in retail stores (all that glitters is not gold)
  • Setting an optimal bid price for Google CPA bids
  • Shareware is dead – long live shareware!
  • Should I give free upgrades for life?
  • Should you offer a money back guarantee?
  • Sometimes the best way to recover Windows data is Linux
  • Software piracy
  • Speccing my dream development PC
  • Success is always one feature away
  • Tips on travelling with a laptop
  • The great digital certificate ripoff?
  • The art, science and ethics of box shots
  • The importance of targeted website traffic
  • The other side of the interface
  • The software awards scam
    • update
  • The truth about conversion ratios for downloadable software
  • The two types of reseller
  • TrialPay results
  • Unskilled and unaware of it
  • Using a Mac Mini for development
  • Using defence in depth to produce high quality software
  • What type of free trial should I offer for my software?
  • Where I program
  • Your harddisk *will* fail – it is just a matter of when

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