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When you are running an online venture, your website is the home base of your business. A professional web site attracts more visitors, which is useful in getting more business. As the design of the web site is directly linked to the success of the business, give importance to good design practices, while creating the site.

Navigation is the most important feature. Ensure that it is not overcrowded and confusing. Make it precise so that the visitors can move around the site with ease.

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Most successful websites have repetitive visitors who comprise a large chunk of the site traffic. These visitors are more likely to buy from the site than first-time visitors, as their trust in the site tend to grow manifold with each visit. Here are a few tips to achieve this.

1. Form a chat room
By starting a chat room or a forum in the site, you are helping them to voice their issues and communicate with like-minded people. As these conversations hot up, the participants and other interested readers are hooked to the site. They will keep coming back for more.

2. Create a blog
The inquisitive nature of humans is exploited by bloggers to convey messages. The same applies to your site. Updating the blog with your latest activities will fetch you repetitive visitors. By showcasing yourself as a real person, visitors will feel more comfortable to do business with you.

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Many business owners think that creating a web site is too much of work. They get scared by words like ‘technical’ and ‘programming’ and assume that learning a computer language is too troublesome. When compared to other technical skills, this is very easy. HTML is the basic language for building sites. It is easy to comprehend. The only requirement is a bit of interest and enthusiasm to acquire knowledge.

What is HTML?
HTML is Hyper Text Markup Language. It is a language understood by the computer. This is essential while programming the computer do something for you. HTML is used specifically to create web sites. The web browsers like Microsoft IE or Mozilla Firefox are equipped to read and understand this language and display the information for us like a web page.

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A web site created for business purposes should be optimized to ensure good performance. A few guidelines to achieve this are listed here.

Avoid Splash pages
Splash pages are the front pages of a web site. It usually displays ‘Welcome’ or ‘Click here to Enter’ messages. They are just showpieces and have no real use. When users reach this page, they may skip the site without even seeing what it has to offer. The best solution is to avoid Splash pages and use an enticing home page to welcome visitors.

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If you still think you need to pay some wizard programmer a couple grand to build you a professional looking website – I’ve got something else you might want to consider before signing that check. During this past decade technology took a giant leap in this area. You could build cleaner websites during your lunch break – than the overpriced web designers take a month to do.

Building your own website doesn’t have to be a hassle

Some people may have you believe that in order to make a website you need to be a geek with ultra high IQ, have some expensive software and spend years learning some alien looking codes. Trust me, there are other options.

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If you are designing a website there are many things to consider. It is important that it is well designed, easy to use, and gives the visitors what they want.

The main thing that needs to be taken into consideration when designing a web site is the purpose of the site. You need to decide what the site is for and then design it accordingly. You need to work out what the visitor will want from the site, and what you want your visitors to do. It is always a good idea to put yourself in the visitor’s shoes. There is no point designing a flashy website that you think looks great if it is of no use to your visitors. Remember the site is for the visitor, not the designer. You need to work out who is going to use the site. Do your research on who the audience are and what they will be looking for.

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Find the Visual Reward Of Your Company or The Website Brand.

The core of your website can most likely be summed using the right words. Your identity is more important. Brands are the postures, real show of your website. The full look of your Website must focus on the brand. Have a brand logo defined. Use right colors through out the website to stand up your brand.

Show The Importance For Visitors To Your Business Site.

Your website content navigation sure helps your visitors. Your site design should automatically guide the visitors. Find out your goals and make a way to navigate the visitors through out the whole website easily. This makes the visitors comfort to stay in the website. Staying visitors are important for your business, right ?

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Website menu bar or navigation bars are integral parts of every website design. In the past, most webmasters used Javascript to create pull-down menus. It would take a considerable amount of scripting knowledge for web designer to get the right design and right options on the navigation menu, and incompatibility problems arise often between different web browsers and Javascript versions.

In recent years, more and more websites are using flash navigation menus instead of javascript menu systems.  Flash menus provide better browser compatibility — as flash web menu appears and works the same in all browser and operating system conform to the Adobe Flash standard.  Base on Adobe’s website information, over 98% of web users now have flash installed with their browser.

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First things first… Why are breadcrumbs important? With regards to usability, breadcrumbs can reduce the number of actions a user has to take to find a particular page. They’re a successful visual aid that specifies where the user is on a website. In a nutshell, they can improve the navigation of a website. They can even reduce bounce rates because they help to provide visitors with additional navigation options with specific context to the page they landed on.

When and where to use them

Usually, you’ll see breadcrumbs used on websites that have a large number of pages that are organized in a hierarchical structure. Don’t use breadcrumbs if your site operates at a single-level, and has no logical hierarchy or grouping.

More often than not, breadcrumbs are presented as horizontal text links that are broken up with arrows (>) that indicate level segmentation.

Like this…

Home > Blog > The advantages of providing multiple payment options

Breadcrumbs should not be considered as a substitute for conventional navigation menus. Think of them as a ‘convenience’ and an additional way to find the way around your website.

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So you have decided to get yourself a website designed in order to promote your online business!
A website can be diversified in the way it is created and how it looks. You can find websites that are of varied colors, images, effects, presentations and so on. The reality is maybe sites have different looks but the steps to design them are almost similar.

Experts always advise to prepare the plan for designing and the website schedule so that the entire process is carried in a stepwise and well-managed manner.

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