Daniel Waisberg

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Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the Founder & Editor of Online Behavior, a Marketing Measurement & Optimization website. He has managed Web Analytics and Online Competitive Analysis for several websites being responsible for the measurement, analysis, and optimization of over a dozen websites.

He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains.

Daniel has chaired the Marketing Committee of the Web Analytics Association for 4 years and is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit.

Read more about daniel on his personal site danielwaisberg.com or check his Google+ Profile

Articles

  • Nuts and Bolts of Chart & Graph Types [infographic]
    November 27, 2011 in Analytics & Optimization (7 Comments)
  • Common Denominators between Targeting, Advertisement and Usability
    June 15, 2011 in Testing & Usability (2 Comments)
  • Online Behavior Anniversary - A One-Year Retrospective
    June 8, 2011 in Analytics & Optimization
  • Web Analytics Process - Measurement & Optimization
    March 1, 2011 in Analytics & Optimization (2 Comments)
  • Analytics And Testing: What Comes First?
    October 5, 2010 in Testing & Usability
  • Using Behavioral Targeting to Optimize SEO Traffic
    July 26, 2010 in Targeting & Segmentation (6 Comments)
  • Split Testing Framework
    June 30, 2010 in Testing & Usability
  • Google Analytics Wishlist
    June 18, 2010 in Analytics & Optimization (6 Comments)
  • Web Analytics Association: a Special University
    May 25, 2010 in Analytics & Optimization (2 Comments)
  • Test Segmentation for Higher Conversion Rates
    May 22, 2010 in Testing & Usability
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