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Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the Founder & Editor of Online Behavior, a Marketing Measurement & Optimization website. He has managed Web Analytics and Online Competitive Analysis for several websites being responsible for the measurement, analysis, and optimization of over a dozen websites.
He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains.
Daniel has chaired the Marketing Committee of the Web Analytics Association for 4 years and is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit.
Read more about daniel on his personal site danielwaisberg.com or check his Google+ Profile