Test Fatigue – Why it Happens
January 17, 2012
by Ophir Prusak 0 Comments
First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
Read moreTest Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
by Ophir Prusak 14 Comments
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreHow can I help you with conversation optimization?
November 21, 2011
by Ophir Prusak 6 Comments
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head [...]
Read moreThe 3 Levels of Conversion Rate Optimization Maturity
May 11, 2011
by Ophir Prusak 1 Comment
If you’re reading this article, I hope you realize that split testing is no longer optional if you want to increase the performance of your web site. So, what is split testing? It’s simply presenting different versions of content to different visitors and measuring which version of your content gets the most desired results. Here [...]
Read moreNew Job at Adobe
April 3, 2011
by Ophir Prusak 7 Comments
Just a quick note to announce that I am now an Optimization Manager at Adobe. What does that mean to you? While analytics and optimization go hand in hand, going forward the emphasis will be more on the optimization side of things. Also, now that I’m primarily using Test&Target as a split testing tool, I [...]
Read moreConversion Tips from a Crying Toddler
March 19, 2011
by Ophir Prusak 0 Comments
Every know and then I have an “a-ha” moment where I realize something about human behavior – specifically how to get someone to do something.
I have quite a few of these in my head which I’ll start sharing on my blog.
Today it’s a lesson I learned from a crying toddler.
Read moreFour New Additions to the Google Analytics API
March 11, 2011
by Ophir Prusak 2 Comments
For those of you not following the GA API change log Google just added four new data points:
ga:dayOfWeek
ga:percentVisitsWithSearch
ga:visitsWithEvent
ga:eventsPerVisitWithEvent
Here’s my take …
Read more3 Easy Ways to Improve Your Conversion Rates
February 24, 2011
by Ophir Prusak 1 Comment
I’ve read my share of articles on “101 things to test to improve conversion rates”. While most of the suggestions are usually sound, I find that these lists are often overwhelming and you don’t know where to start.
So here’s how to start with a a simple but often overlooked problem …
Read moreGoogle Analytics Report Permalinks
February 1, 2011
by Ophir Prusak 13 Comments
Just a quick post on a very cool trick I recently learned from my colleague Mike Plummer. If you’ve ever tried to bookmark a report in Google Analytics or share a report URL via chat, you might have noticed that some of the report’s criteria isn’t included. For example, here is the URL in my [...]
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