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The Online Analytics Maturity Model

The Online Analytics Maturity Model (OAMM) is adapted and derived from proven models in fields such as business analysis, marketing, business intelligence and process optimization. Based on critical success factors contributing to the use of analytics to make better decisions and extract maximum value from business processes, those are applied to a six level multi-dimensional capability maturity model.

These maturity levels and key process areas defines common features and attributes as well as key practices that will significantly increase the likelihood of success and positive return of a web analytics program.

1. Download the paper: The Online Analytics Maturity Model
2. Evaluate yourself with the self-assessment tool
   Aussi disponible en Français!
3. See what others are saying about the OAMM
4. Learn at a workshop: "Online analytics: a managerial perspective"
5. Subscribe to receive news and tips to grow your analytics maturity

Introduction to the Online Analytics Maturity Model

Interview recorded at the Web Analytics Congress, Amsterdam, June 2nd, 2010 by Matthew Niederberger, available on Vimeo.
Music: "Interlude #2" by Flatlink (licensed under creative commons)

What others are saying

• Web Analytics in practice: your online analytics strategy – how to get started?", November 29, 2011, by Michael Notté
• Beyond data, March 25th, 2011, by Hope Norman at DominionDigital.com
• The Lost Art of Web Analytics: Breaking Bad News Gently to Win Support, February 28th 2011, by Garry Przyklenk, SearchEngineWatch.com
• [Analytics, maturité, méthodo] Vous prendrez bien un p'tit Oamm?, February 9th 2011, by Carole Da Silva G, France
• Online Analytics Maturity, ClickZ, January 20th 2011, by Jim Sterne.
• [video] Jim Sterne mentions the Online Analytics Maturity Model in an interview conducted at eMetrics DC.
• [Video] Interview - Stephane Hamel from Immeria on online-behavior.com
• A journey into Web Analytics (Part III): Critical factors for success by Michael Notté of Toyota Motor Europe, August 2010
• [Video] Stéphane Hamel's Online Analytics Maturity Model, posted by Matthew Niederberg
• Stéphane Hamel over het Online Analytics Maturity Model, Deutch article following keynote at the Web Analytics Congress, Amsterdam, June 2010
• Introduction to the Online Analytics Maturity Model, posted at NewComm Collaborative, May 2nd, 2010
• Beyond Web Analytics Podcast - published April 11th, 2010
• 企業として Web 解析能力を向上させるために―Web 解析成熟度モデルの活用, Teshima Susumu Executive Vice President, Digital Forest Inc., writes a series about the Web Analytics Maturity Model at for the japan.internet.com website - published April 8th, 2010
• Web Analytics Maturity Model - Q&A hosted by Nicolas Malo (also available in French)
• Web Analytics Maturity Model - presentation at eMetrics San Jose, May 2009

For further information regarding the OAMM and its future evolution, including speaking, consulting and training, contact Stéphane Hamel.