Branding Your Business – Articles to Help You
Whether your business is online, offline or a mixture of both, branding should be one of the highest concerns. These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already
February 9, 2012I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them. –And that’s the whole damn point. Why, if you’re advertising yourself as any type of internet [...]
So That’s What “Build Your Brand Story” Means!
January 16, 2012A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to [...]
Let Me Show You How Online Reputation Really Works, Mr. New Orleans Computer Repair Guy!
December 22, 2011For you, Mr. New Orleans Computer Repair Guy, also known as French Quarter Repair Services and iPhone or iPod Repairman: You returned my Mac Airbook in worse condition than it was before. That’s bad business. You charged me more than the agreed upon amount and wouldn’t return my possessions until I paid for it. That’s [...]
E-Commerce Marketing: Why Are Your Shopping Carts Being Abandoned?
December 12, 2011Have you ever looked at your ecommerce analytics and thought, “Why didn’t they finish with the sale?” It’s frustrating, isn’t it? If those darn customers would just finish with the buying process and quit abandoning their shopping carts, you’d be making a cool million this year. You aren’t alone with these and similar thoughts: The [...]
There’s No ROI In Owning an Efin iPhone!
December 8, 2011We read a lot of stories that talk about how companies are joining social media by the droves, but are they really? I mean, what are they doing? If all they’re doing is opening social accounts and sitting on their professional graveyards, is this really joining social media? I think not.
I Always Wanted to Be a Super Hero, How About You?
December 5, 2011When I was a kid, I dreamed about flying through the air with the greatest of ease to rescue puppies, kittens and grannies. I ran around the house in pink fuzzy pajamas and a blanket tied around my neck, on a mission to save the world. I was Super Girl, Wonder Woman and the GI Joes combined! Evil doers beware!
Lovin’ That Story That You Tell So Well – Your Social Footprint
December 1, 2011Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies. You’d talk to people and get to know them; you’d share stories and maybe a cup of coffee.
Seeing Your Website from Your Visitor’s Point of View
November 28, 2011Web design can be a pretty complicated process, especially for business owners with limited experience in the field. A design that works has to reflect the values of the organization, share appropriate information, and make sense—aesthetically and practically—to the user. Simply put, you want a website filled with quality content that can be easily navigated and looks good.
Branding and Inbound Marketing: Can YOU Handle the TRUTH?
November 7, 2011While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…
Don’t Let Your Brand Suffer from Bad Blogging Skills
November 3, 2011For many companies, blogs are either a major point of interest or they get little to no attention. So what happens if your company’s blog is, in fact, potentially damaging your company’s brand? Do you pull it entirely? Do you rework it in order to improve the company brand? Or do you just leave things the way they are and deal with it later?
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