Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already

February 9, 2012
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I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them. –And that’s the whole damn point. Why, if you’re advertising yourself as any type of internet [...]

3Plus International: Sponsors of Change Through Mentoring

February 6, 2012

spacer You’ve all see the predictions about 2012, I’m sure. 12 Troubling Predictions for Internet Marketers in 2012 is a good example, along with 275 Internet Marketing Predictions for 2012. We don’t really offer predictions, but one we at Level343 can provide with a high degree of accuracy is this: we’re going to give back to the community.

Disturbing Trend with Big Business Points to the Failures of SEO

February 2, 2012
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Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual practitioners were saying. So we’ll say it again. SEO is not the end all, be [...]

SEO Tool Review: Microsite Masters SERP Tracking Tool

January 30, 2012

spacer A new SEO tool has hit the streets, competing with thousands of others. As SEO consultants, we’re always looking for that one tool – the one that will really help in measuring, managing and quantifying the work we do. Many SEO tools have promised the user will become a master, only to turn into something mundane. Because of this, we went to the Microsite Masters website with a healthy dose of cynicism…

Marketing Online – What Was That ROI Formula Again?

January 26, 2012
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You know ROI is a measure of your company’s success, but do you know how to go about measuring ROI? Questions plague you at night, “How do I get the most ROI? Shouldn’t I already be seeing returns? Maybe I should stop this approach and move to a new one…” Dr. Peter Drucker, Medal of [...]

Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

January 23, 2012
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Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives. While this quote could be disproven (you really can market it… doesn’t mean people will buy, though), it’s a no-brainer that you [...]

Using “AIDA” Method as Part of Your Internet Marketing Strategy

January 19, 2012
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You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the course, you can sell sand to a man in the Sahara. Of all the things [...]

So That’s What “Build Your Brand Story” Means!

January 16, 2012
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A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to [...]

2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All

January 12, 2012
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So, did everyone have a good brouhaha good time for New Year’s? Are you ready to delve into 2012’s planning, marketing and magic? I don’t know about you, but around the office here, we’re ready to do more with less. We’ve taken a step back – but not a backwards step. – And if that [...]

WordPress – The Site, Blogging, Developing, Designing CMS Platform

January 9, 2012
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WordPress – it’s a content management system, a blogging platform and “that place you put your blog on”. It’s often thought of in relation to blogs, but have you ever thought of it as a “place to put your site on”? Thousands have, and many of them are big brands. WordPress is a flexible, viable [...]

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