Asking Matters™ addresses the age-old challenge of helping staff and volunteers feel comfortable and prepared in asking for gifts. Cofounders Andrea Kihlstedt and Brian Saber have developed a new set of practical, accessible and affordable tools based on the concept of personal Asking Styles. They believe that if everyone understands their fundraising style, they will be more comfortable asking for gifts and will have far greater success in raising funds. Asking Matters™ provides on-line tools, hosts webinars on various asking topics, publishes e-books, and develops customized web-based and in-person trainings.