Corporate Brands
Soccer has come a long way in the US in the last 20 years.
The sport is now played, attended, watched, and discussed in record numbers, and has become an important part of life for tens of millions of consumers. As a result soccer has emerged as an extremely valuable marketing platform for brands interested in reaching the sport’s highly desirable consumer demographics.
Connecting with the soccer consumer however can be challenging. The soccer landscape is broad, diverse, and segmented, and to effectively build a brand relationship with the soccer consumer, marketers must truly understand the dynamics of the marketplace.
We help our clients navigate the soccer world and lead them to develop Smart Strategies and undertake Excellent Activation of marketing initiatives.
- Industry Report: Brand Marketing to the Soccer Consumer
Smart Strategy
Our unique insights can guide the development of a soccer marketing strategy that is right for you. We ask and answer lots of strategic planning questions, such as:
- Who is your target soccer consumer and how do they engage with the sport?
- What soccer properties are relevant to the target consumer?
- What assets can best be used to help communicate your brand story?
- What marketing assets can a soccer property truly deliver?
- What is fair market value for rights and benefits?
- How can assets be leveraged to create an integrated marketing platform?
- How should your brand be positioned?
- What is the competitive landscape?
- What kind of budget is required to execute a platform?
- What are realistic ROI expectations and benchmarks?
Excellent Activation
One of the quotes on our wall says, “Strategy without activation is irresponsibility.” We seek to live by this statement throughout all of our activation services.
- Contract negotiations
- Stadium activation
- Grassroots activation
- Promotions & Sweepstakes
- On-premise events
- Media planning and buying
- Social media integration
- Hospitality management
- Performance tracking
- Evaluation and ROI
- Opportunistic brand building