Why Gilt Edge?
We are a very different kind of agency from your typical sports marketing firm. Our success is built around six fundamental concepts.
1. Deep Consumer Knowledge
We are a customer–oriented agency, and we know that successful marketing must be based on an acute understanding of the target consumer. We are laser focused on understanding each of the different soccer consumers from Adult Fans to Youth Participants to the passionate Hispanic Consumer. We know who the different soccer consumers are, where they are, what connects them to the sport, what they find relevant and valuable, and most importantly, how to reach them.
2. Industry Insider Status
We are known and trusted by the soccer community. This status provides unparalleled access to relationships and knowledge that help us develop opportunities for our clients that others simply could not deliver. Our network is broad and deep. We have relationships at every level of the game from FIFA to local youth soccer organizations. Understanding how the sport operates, how to utilize its infrastructure and engage its leaders is critically important when developing a brand-marketing platform.
3. Independent Perspective
We do not represent the sponsorship sales interests of any Soccer Property. This allows us to undertake an extensive review of every single possible sponsorship, media, and marketing opportunity within the soccer landscape. Our sole goal is to identify the best mix of assets for our client’s unique situation – and not to “sell” the specific interest of any one property.
4. Extensive Direct Experience
Over the past 20 years our expertise has helped more than 50 brands utilize soccer as a marketing platform. We have had many successes but also some disappointments. Every initiative, however, has made us better, and offered insights that will directly benefit our next client.
5. Leading-edge Marketing Insights
We like to say we have an insatiable appetite for marketing knowledge, new ideas, and best practice insights. We realize that marketing principles are constantly changing, and we are highly vested in the world of social media, digital marketing and the principles of content marketing. Each of these represents significant new opportunities to connect with the soccer consumer.
6. 24/7 365 Days of Engagement
We are vested in the soccer community 365 days a year. This is not a part time engagement or passing assignment. We have our finger on the pulse of the community ensuring we are consistently gaining new insights on the consumer and the marketplace.