7 Feb 2012
Our consumers rock written by Sara Loveday

spacer Last August, WhiteWave kicked off a program called Share Your Delight.

When our consumers purchased one of our delicious holiday products – whether from Silk®, Horizon®, International Delight® and LAND O LAKES® – we asked them to go online and enter a code. By entering that code, we in turn donated $.50 to one of two great causes, including Toys for Tots or Coats for Kids.

Simple, right?

Well, maybe not for everyone. The holidays can prove to be a busy, stressful time that’s full of demands. It’s comforting to know that people will carve a few minutes out of their day to step up and make a big difference. The results are in, and thanks to our consumers, the Share Your Delight program generated:

  • More than 115,000 codes entered online
  • $42,000 for Coats for Kids
  • $15,000 for Toys for Tots

We are proud of our consumers – thank you!

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