Dan Ariely
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The Books
The Upside of Irrationality
Irrationality is not all bad. In the Upside of irrationality we examine some of the positive effects irrationality have on our lives and offer a new look on the irrational decisions that influence our personal lives and our workplace experiences.
Excerpts
- Introduction – Lessons from Procrastination and Medical Side Effects
- Chapter 1 – Paying More for Less
- Chapter 5 – The Case for Revenge
Predictably Irrational
When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
Excerpts
- Chapter 1 – The Truth About Relativity
- Chapter 2 – The Fallacy of Supply and Demand
- Chapter 4 – The Cost of Social Norms
- Watch videos related to each chapter >
Predictably Irrational Has Been Translated Into a Few Languages
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