San Francisco 2012 Agenda
Monday, March 5th, 2012
| Program Topic & Speakers | |||||
| 7:30-8:30am | Registration and Continental Breakfast & Beverages | ||||
| 8:30-9:00am | Welcome Presentation – Shawn Elledge & Steve Gershik – Founders of DemandCon | ||||
| 9:00-10:00am | Morning Keynote Level Setting – The State of Demand Gen Address hosted by Tony Jaros SVP of Market Research at Sirius Decisions |
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| 10:00-10:45am | Morning Break – Exhibit Hall | ||||
| 11:00-11:45am | Top of the Funnel
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Intra Funnel
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Lower Funnel
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| Trends in Demand Generation
Ruth P Stevens, eMarketing Strategy |
Social CRM is so 2012. welcome to Social CRM2.0! Sanjay Dholakia, Crowd Factory |
Sales Enablement in 2012 James Obermayer, Sales Lead Management Association. |
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| 12:00-1:45pm | Lunch & Learn – No Leads Left Behind: SAP Leverages Investment in Recycled Leads to Discover New Revenue Opportunities Presenters: Robert Krekstein, Global Inside Sales Demand Generation Senior Director, SAP & Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde |
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| 1:45-2:30pm | Top of the Funnel | Intra Funnel | Lower Funnel | ||
| Data Challenge 2012: Putting B2B Demand Generation Marketers to the Test (panel) Moderated by Maribeth Ross, NetProspex Panelist include: Russell Kern, The Kern Organization Tamara Graves, NetProspex Rob Israch, NetSuite Ken Jisser, ConnectAndSell Ellen Valentine, Silverpop |
When Inbound Marketing and Automation Make a Great Team
Greg Head, Infusionsoft, and special guest |
Marketing Automation Case Study Scott Sheppard, ADP |
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| 2:45-3:30pm | Top of the Funnel | Intra Funnel | Lower Funnel | ||
| Email Strategies for Lead Generation Brian Giese, True Influence |
Connecting and Selling in the Social Enterprise Shannon Duffy, salesforce.com |
Using Video Effectively Across Your Sales & Marketing Funnel Cliff Pollan, VisibleGains |
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| 3:30-4:15pm | Break / Exhibit Hall & Networking | ||||
| 4:20-5:00pm | Keynote Capitalize on the Content Marketing Continuum Ardath Albee, Author & CEO, Marketing Interactions & Sarah Reynolds, Digital Content Marketing Manager, Hoovers (A D&B Company) |
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| 5:00-6:00pm | Keynote Dell KACE Marketing Automation Case Study Larry Stein, Sr. Marketing Director – Worldwide Demand Generation Dell KACE Dave Lewis, Founder and CEO – Americas, DemandGen International, Inc. |
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| 6:00-7:30pm | Networking Reception | ||||
Tuesday, March 6th, 2012
| Program Topic & Speakers | |||||
| 7:30-8:30am | Registration and Continental Breakfast & Beverages | ||||
| 8:30-9:00am | Welcome Presentation – Shawn Elledge & Steve Gershik – Founders of DemandCon | ||||
| 9:00-9:45am | Morning Keynote – Rethinking the Funnel: Measuring the Revenue Impact of Social Media Susan Etlinger, Industry Analyst with the Altimeter Group |
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| 9:45-10:30am | Morning Break – Exhibit Hall | ||||
| 10:30-11:15am | Top of the Funnel
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Intra Funnel
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Lower Funnel
|
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| Uncovering the Secrets of Social Media Lead Generation
Kipp Bodnar, HubSpot |
Content Strategy for Marketing – 8 Things You Should Be Doing Right Now Joe Pulizzi, Content Marketing Institute |
Referral Sales Meets Referral Marketing: Clash, Crash, or Collaborate? Joanne Black, author, No More Cold Calling Mark Organ, Influitive |
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| 11:30am-12:15pm | Top of the Funnel | Intra Funnel | Lower Funnel | ||
| The Untapped Conversion Potential of Your Web Traffic
Mike Ward, Adobe Systems |
Why CMOs Should Embrace Buyers’ Journey
Christine Crandell, NBS Consulting Group, Inc. |
Your Power Point Sucks and How to Fix It (Back by Popular Demand) Rick Altman, R. Altman & Associates |
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| 12:15-1:45pm | IBM Lunch & Learn Cheryl L. Mikovch, Global Senior Marketing Manager, IBM Inside Sales Marketing Douglas Hannan, Business Unit Executive – Inside Sales Marketing, IBM North America |
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| 1:45-2:30pm | Top of the Funnel | Intra Funnel | Lower Funnel | ||
| The Power of Creative (Panel) Marti Konstant, Marketing Open Kernel Labs Mike Hensley, Global Client Service GyroHSR |
HA Advantage Goes from ‘0 to 60’ Using the Marketing Automation Carter Perez, HA Advantage |
Measuring Your DemandGen Efforts – Using Customer Intelligence to Gather the Insights You Need to Maximize Effectiveness Jim Bennette, VisiStat |
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| 2:45-3:30pm | Top of the Funnel | Intra Funnel | Lower Funnel | ||
| Five Things You Must Do to Reach Demand Generation Nirvana
Steve Gershik, 28 Marketing |
Social Media Best Practices (Panel) Moderated by: Heather Rubesch, Savvy Chris Kovac, Nicholson Kovac Sarah Reynolds, Digital Content Dun & Bradstreet |
Understanding the Mind of your Sales People and their Prospects Michael Bernoff, Neuro-Linguistic Programming |
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| 3:30-4:15pm | Break / Exhibit Hall & Networking | ||||
| 4:20-5:00pm | Keynote Demand Generation: Data and Social Media Compete for the Marketing Mind Trip Kucera, Aberdeen |
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| 5:10-6:00pm | Birds of a Feather (Back by Popular Demand) | ||||
| 6:00-7:30pm | Networking Reception | ||||