Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

January 30, 2012 66 Comments
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It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

I mean really use the tools. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up.

This post is all about that.

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics…

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The 2015 Digital Marketing Rule Book. Change or Perish.

January 9, 2012 104 Comments
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It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that.

It is a lot easier to predict the present. So I'm not going to do that either.

Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future . Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future.

Awesome right?

Now here's another surprise: These rules/insights/mind shifts are not about data!

Here's important context (before we…

Keep reading: The 2015 Digital Marketing Rule Book. Change or Perish. »

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