Millennials: Share your opinion in a ground-breaking new marketing book! And get rewarded…
authored by Jeff FrommThe marketing gurus at Barkley are in the early stages of a book targeted to marketing leaders across brands.
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Why This Year’s Super Bowl Ads Were the Best Ever
authored by James BillingerOn Sunday, Barkley’s partners connected online for #BarkleyBowl, our annual virtual Super Bowl watch party. Afterward and into the next morning, the prevailing sentiment among some here, plus many in the ad community and in the media was that the ads...
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Moonshot Innovation Lab Brightens the Holidays with Technology
authored by Mark LoganFor Barkley’s 2011 family holiday party, the Moonshot Lab combined combined Kinect, a Christmas tree, lights, and a toy train to create a fun, interactive holiday display that was a hit with kids of all ages. Check it out here:
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Do You Have A Millennial Mindset? Take the Quiz!
authored by Jeff FrommPlanning has begun for the second annual ShareLikeBuy Marketing + Millennials conference to be held October 11-12, 2012 at the Hard Rock Cafe Times Square in New York City.
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QSR Insights: My Plea for A New Way of Media Planning
authored by Jan-Eric AndersonSo much has been written about the explosion of media choices, and subsequently, the fragmentation of audiences into bite-sized chunks. In the mid-’90s, around the same time yours truly started his career as a media buyer/planner at Leo Burnett,...
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Kurt Vonnegut: The Public Relations Man
authored by Daniel MolinaI’m a fan of Kurt Vonnegut. Call it a kinship or even a man-crush; the guy’s writing–peppered with his special brand of black humor–enlightens and entertains and makes him one of my favorite reads.
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Barkley Goes Google
authored by Steve CovellAbout five months ago, Barkley moved off Microsoft Exchange email to Google Apps. From the agency perspective, it was all about better collaborative tools both within and outside our walls. From the IT perspective, there were some additional benefits to...
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Your Agency is People.
When the review is over and you start a relationship with a new agency, what you get is people. Week in, week out. Their ideas. Their experiences. Their ability to listen. Their resolve. In the end, your new agency is not going to solve your problems. Its people are.
We believe we've got the best people in the business.
The Best Talent Wins.
Nothing vouches for our agency better than our record of attracting top talent from around the country. Our team of over 250 employee-owners includes senior leadership we've recruited from NYC, SF, Dallas and LA.
Wherever our employees come from, they're all assimilated into Barkley culture. Low ego. High sense of urgency and drive. An insightful perspective on life in America, not just how fashionistas behave on the coasts.
If you're searching for an agency based in NYC, consider the possibility your thinking is antiquated. If you're searching for an agency connected to the pulse of your customers, that's us.
The Future Is Seamless.
As change speeds up, your brand and your customer need to stay at the center of the universe. All ideas, tactics and channels must flow seamlessly from there. Timelines are too tight for any other approach.
We're proud of a recent Forrester assessment, designating Barkley as one of the few truly integrated major independent shops in the US.
The Direction is Forward.
Not so very long ago, a man named Howard Hughes owned our building. As a symbol of his intent to travel into space, he built a rocket. Lots of people thought he was crazy. History proved Mr. Hughes was headed in the right direction.
We rebuilt his rocket and put
it on top of our building as a
tribute to his spirit,
imagination and courage.
Where are we headed?
Forward.
When do we start?
Today.