Think of your pitch as an introduction. As with any introduction, there’s no need for your pitch to be lengthy, or go into great depth. Get the basics out there. And do it succinctly.
Don’t confuse the pitch with the close. When you are pitching a brand or business, you are generating interest in working together. The close comes later. Save details and salesmanship for your follow-on conversations.
No matter how succinct you are, however, remember to also be personal (and personable). You don’t need to reinvent the pitch every time, but you do need to make it clear that you have deliberately chosen to approach a specific brand or company.
If your pitch looks like a form letter that went out in a shotgun blast to the Internet, it will be ignored. Add some custom touches to each pitch; it is worth any extra time you spend.
Below, you’ll find some generalized tips for writing pitch letters.
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Eli | Rose Social Media offers pitch letter templates and letter review as one of our many services. Pitch letter review – along with the content of this post – is completed by our partner, Missy Stevens, a woman well-versed in all things marketing communications. For more information on Missy and her other professional writing and editing services, please continue reading (her bio is below).
To receive your free pitch letter templates, which were crafted by Missy, please send us an email at Info@EliRose.com.
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Missy Stevens is a writing, communications and social media professional. She has worked in corporate community relations for a Fortune 500 company, and public relations/communications for small businesses and non-profit organizations. Nearly a decade ago, Missy hung up her briefcase, leaving the corporate world behind to work as a freelance writer-for-hire. She has since helped organizations of all sizes craft messages as unique and varied as her clients themselves. Missy’s background in project management and corporate advocacy, coupled with her experience as a freelance writer and blogger, lends itself to understanding social media promotion, guest blogging, networking and marketing strategies.
You can connect with Missy on her personal blog, Wonder, Friend, on Twitter and on LinkedIn.
Thank you, thank you! I have been working on my pitch letter and media kit this is what I needed!
I wish I went to the University of Awesome.
Great tutorial!
[...] Today I’m also very excited to announce my relationship with Eli Rose Social Media. I’ll be working with the talented founders, Liz Jostes and Kristin Zaslavsky – you may also know them as A Belle, a Bean and a Chicago Dog and Taming Insanity – on all manner of marketing and communications word-smithing. There happens to be a post about pitch letters on their site today. If you’ve ever wondered how to pitch a company, go take a look. [...]
Once again, awesome info!
[...] Missy Stevens, has extensive experience writing and editing everything from marketing materials and pitch letters to ad and website [...]
[...] In starting Eli | Rose Social Media, we’ve been lucky to work with various talented collaborators like The Common Uncommonly, Mitchell Applications and Missy Stevens Writes. [...]
[...] you’ll need to refer back to the submission guidelines for each publication. Then, write a pitch letter addressed to whomever is listed as the contact. If you don’t have a specific contact, [...]
Awesome post!
I think this is what I’m lacking when I attempt to connect with companies.
Love this site and every single post you write.
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