Falling Off the Blogging Wagon

This looks sturdy, but it's easy to fall off.

I’ve been busy. For a while I was trying to blog here a few times per month.

Now it’s every few months.

Because here’s the truth: It’s difficult to blog about doing community management and social media when you spend most of your waking hours doing community management and social media for someone else.

In other words, I’m too busy working to write about working.

There’s been a lot of talk about personal branding in the past few years and I know very few folks in social media who don’t have their own blog or some sort of personal web presence. I’m not going to deny that some degree of personal branding isn’t important (that would be rather hypocritical, given the fact that you’re reading my blog). But if you’re representing a brand, you should probably be focusing more on their brand than yours.

(Unless your brand is your business or overlaps with your company’s brand, in which case it might make sense.)

Now, how did I get off on this tangent?

Oh that’s right. I’m not blogging very much.

But the brand I work for is kicking some serious social media butt.

Photo credit: LucenteDesigns on Flickr