We do the unusual [extraordinary] in order to achieve the unusual [extraordinary!].

MADphilips is an international development company founded in 2006 by Tito Philips, Jnr. , an unusual Nigerian that is passionately MAD – [Making A Difference] to contribute significantly to the development of people, businesses and lives worldwide.

We are a Nigerian brand with a global message – SIGNIFICANCE. We are on the mission of exporting greatness from Nigeria to the rest of the world by developing people, businesses and lives to be SIGNIFICANT – different [unique] and making a difference [useful]. We accomplish this by empowering them to escape the trap of SURVIVAL and make the needed transition to the enviable status of SIGNIFICANCE –being extraordinary [different] and doing the extraordinary [making a difference]. The acronym ‘MAD’ in the company’s name stands for “Making A Difference”.

At MADphilips, we are masters of ingenuity; we delight in taking an unusual IDEA and making it an ICON. We do the unusual [extraordinary] in order to achieve the unusual [extraordinary]. We frown at being normal [average/ordinary] because our years of experience have taught us that being normal [average/ ordinary] both in life and in business is the path to mediocrity [insignificance]. We are passionate about helping you achieve what others call “abnormal” because we pride ourselves in your originality and understand that success doesn’t come by being normal [average/ ordinary] but by going above the norm and doing the abnormal [extraordinary/unusual]. What others call abnormal we call ingenuity since we know “abnormal” only means “above normal”. Because this is what it really means to be SIGNIFICANT–the state of being, doing and achieving what is above the norm [unusual/ extraordinary]. Our goal is to make you DIFFERENT [unique/extraordinary] enough to be spotted and MAKING A DIFFERENCE [useful/doing the extraordinary] enough to be indispensable. We want to help you identify a spot, own the spot and rise above the playing field to become an ICON wherever you are doing whatever you like!

To achieve all these, the company focuses on developing products and services that will contribute significantly to the development of people, businesses and lives through these 3 core areas;

• CONTENT CREATION – we create paradigm shifting contents in the form of books, magazines, blogs, videos, websites, audios, as well as other means of spreading SIGNIFICANT [unique & useful] ideas.

• STRATEGIC SUPPORT – we provide strategic professional services such as consulting, training, coaching, speaking, recruiting, copywriting, web design, branding, research etc. that empowers our clients to escape the trap of survival and make the needed transition to the enviable status of SIGNIFICANCE – an ICON in whatever field of endeavour they are in.

• PUBLIC EVENTS – we custom design empowering seminars, conferences, workshops, conventions etc. for the development of people, businesses and lives.